TV ADS INSPIRE INVESTMENT INTEREST

11. 8. 2021 Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. With thousands of stocks to choose from, what factors influence investors’ decisions? In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences… Continue reading TV ADS INSPIRE INVESTMENT INTEREST

CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

11. 8. 2021 On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia. TV series and films have been the most watched formats among the Czech TV viewers for a long time. As the… Continue reading CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests LONDON—New research from Ampere Analysis shows that advertising supported streaming services continue to be the fastest growing streaming category, with a quarter of US Internet users now relying on a mix of Advertising-funded Video on… Continue reading OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

9. 8. 2021 An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021 shows, that linear TV consumption is up by 74% in the United Kingdom from Q2 2019 levels, with Germany seeing the smallest increase at a still substantial 28%.

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

19. 7. 2021 Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales.

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel… Continue reading UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests that viewers are relatively tolerant of… Continue reading USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

TV DRIVES BUSINESS OUTCOMES

30. 4. 2021 Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives. The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is… Continue reading TV DRIVES BUSINESS OUTCOMES

CONSUMERS REVEAL A PREFERENCE FOR TV ADVERTISING OVER SOCIAL MEDIA

27. 4. 2021 Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the equivalent figures for social media advertising (17% and 19% respectively). Why it matters Despite growing levels of advertising investment, social media campaigns are most often called ‘excessive’ or ‘intrusive’ by audiences. The largest consumers of digital media… Continue reading CONSUMERS REVEAL A PREFERENCE FOR TV ADVERTISING OVER SOCIAL MEDIA

PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

22. 4. 2021 The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max. The number of SVOD subscribers in Western Europe is expected to grow to 234 million by 2026 increasing by 70% compared to the end… Continue reading PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

VIEWING COMES BACK TO THE LIVING ROOM

29. 3. 2021 In a clear indication of the lay of land in today’s TV industry, research from advertising technology platform provider FreeWheel has found that after a decade of change, and as people’s consumption of media has fragmented across devices over the past ten years, many have returned to the living room to watch connected TV (CTV). In the… Continue reading VIEWING COMES BACK TO THE LIVING ROOM

AVOD WILL BE BIG, BUT WILL TAKE ITS TIME GETTING THERE

25. 3. 2021 Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing is ad-free, since most of the largest and most dominant streaming services carry no ads — Netflix, Amazon Prime, Disney+, HBO Max (though that is changing), Apple TV+ — and the two larger services that… Continue reading AVOD WILL BE BIG, BUT WILL TAKE ITS TIME GETTING THERE

TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV

19. 3. 2021 This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences. Half of brands achieve an ROI of $1.06, but the most effective can double this For every $1 spent on media, advertisers can expect an average… Continue reading TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV

TV IS AT THE HEART OF CREATIVE EFFECTIVENESS

10. 3. 2021 In advertising, we have always known anecdotally that strong creativity leads to success, but there was little proof of the relationship until 2010, when the IPA, in association with Thinkbox, published ‘The link between creativity & effectiveness’ (updated in 2011). This was an analysis by the distinguished marketing consultant Peter Field of 435 campaigns over… Continue reading TV IS AT THE HEART OF CREATIVE EFFECTIVENESS

TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR

25. 2. 2021 Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia. Last year, TV rating achieved record values not only in the Czech Republic but also in the Central European region. The primary reason was… Continue reading TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR