CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

17. 6. 2024 The CzechTourism portal has published the plans of Czechs for this year’s holidays. Where will they travel and how much are they planning to spend? A total of 61% of Czechs plan to spend this summer holiday in the Czech Republic, most often in the South Bohemia and South Moravia regions. They are most likely… Continue reading CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

10. 6. 2024 One-in-four American subscribers (29%) will sign up to a new streaming service to watch the Paris Summer Olympic Games this July. For those who already pay for at least one sports-themed streaming platform, the percentage jumps to 66%, according to new data from Bango, released in its new Going for Gold report. The research, based on data from 2,000… Continue reading STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 The year 2023 was the first full year in which anti-video measures were no longer in place. People didn’t feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers’ uncertainty was unblocked. We summarise how the different media and media types stood in our… Continue reading MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants’ (QSR) or fast-food advertising on linear TV than on streaming platforms, according to EDO Ad EnGage.… Continue reading LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place. Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast. In its report titled, “Content Discovery in a Multiscreen TV World:… Continue reading STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group. In the Czech population in general, a negative attitude towards advertising prevails. Up to 83% of the Czech online population finds the amount of advertising in… Continue reading TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO. TV viewing in the Czech Republic in 2023 reached an average daily value of 3 hours and 19 minutes in the target group of people 4+. This… Continue reading AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 This year’s Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly. Generation Z, people born between 1995 and 2009, is gradually getting older. Its descendants can easily attend high school today and make up the emerging Alpha generation (born since 2010). Among the Czech population… Continue reading GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to… Continue reading LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

26. 5. 2024 An analysis of more than 500 Australian brands spanning three years found that most advertisers who jumped ship to VOD lost market share. What does this mean for advertisers as linear TV audiences decline? Especially those that have almost entirely swapped linear for VOD over the last year thinking it will do the job. Risky… Continue reading STUDY AUSTRALIA: THINK TWICE BEFORE ABANDONING LINEAR TV: THREE-YEAR STUDY SHOWS ADVERTISERS SWAPPING OUT FOR VIDEO GO BACKWARDS

GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

23. 5. 2024 Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them? Summer is coming and with it the main travel season. After the pandemic, travel has already gained momentum and many people feel they have to make up for lost time. According to… Continue reading GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

22. 5. 2024 More than half of respondents find advertising on connected TV acceptable and informative, according to a new Goldbach study. The study also found that advertising on CTV has an activating effect, with a third of respondents remembering the ads and using them to learn about products and ultimately buy them. The introduction of Connected TV… Continue reading CTV HAS HIGH AD USAGE AND ACCEPTANCE RATES, WHICH IS ATTRACTIVE TO ADVERTISERS, A NEW GOLDBACH STUDY FINDS

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share. The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the… Continue reading THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

6. 5. 2024 The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market. The marketing communications market grew by 12% in 2023, and is expected to grow by 8.4% in 2024, bringing the total net investment… Continue reading AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

5. 5. 2024 New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services. Bango’s Subscription Wars 2024 report incorporates research from 5,000 US subscribers on their habits, behaviors and attitudes towards subscription. 36% have chosen to change to premium… Continue reading 36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS