STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
19. 7. 2024 Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation. A growing number of U.S. households are watching TV exclusively on their mobile devices, according to new findings from the Advertising Research Foundation. ARF’s survey, which comprises data collected online, face to face and by phone… Continue reading STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS
17. 7. 2024 Today’s sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics. Population development in the Czech Republic will soon include a significantly large group of people born in the 1970s, the so-called Husak’s children, who will gradually reach senior age. This phenomenon… Continue reading HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS
REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV
17. 7. 2024 Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper behaviours and advertising trends… Continue reading REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV
HOW MARKETERS CAN UNLOCK THE POWER OF RITUALS
16. 7. 2024 New research from MSQ, the global creative, media & technology group, and WARC explores the role of rituals, how they uncover truths behind human behaviour, and why brands need to understand the powerful opportunity behind becoming a more fixed part of a person’s life. Chief strategy officer Kit Altin from The Gate London, and Eleanor… Continue reading HOW MARKETERS CAN UNLOCK THE POWER OF RITUALS
ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?
16. 7. 2024 The success of athletes goes hand in hand with the interest of Czechs in supporting professional sport, which maintains a high awareness of sponsorship among the Czech public. Engaging in supporting projects in the field of sustainability and environmental protection can be a safe bet in building a positive image. Among the best-known “brands” –… Continue reading ŠKODA, ČEZ, JÁGR, ČESKÝ LEV AND ČLOVĚK V TÍSNI. WHAT ARE THE MOST FAMOUS SPONSORSHIP BRANDS?
THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES
15. 7. 2024 The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators. While children born after 2010 do not yet represent independent spending power, they already demonstrate greater technical prowess than older generations. Moreover, the alpha generation does not place much emphasis… Continue reading THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES
ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR
10. 7. 2024 Magna’s updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň. During the first half of the year, Magna updated its outlook for the ad market with the Ad Forecast Report. It tracked the net revenues of media owners combined with data from organisations trading with them… Continue reading ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR
DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously. Research from Ampere Analysis shows that Disney subscribers who had previously churned and then returned (known as ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+… Continue reading STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS
6. 7. 2024 A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience. Latency, unnatural ad breaks and the appearance of ad slates tend to turn viewers off, the study found. Those problems tend to crop up on connected TV platforms when… Continue reading STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS
ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR
4. 7. 2024 Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing. Most Czechs are going on a summer holiday this year, often more than one: 56% of those planning a summer break are even going on two or more holidays. Almost two-fifths of Czechs will go abroad. Of the types… Continue reading ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR
AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER
1. 7. 2024 The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA. The Czech audiovisual industry has stabilised, according to the Association of Producers in Audiovisual (APA), with turnover of CZK 13.5 billion in 2023, down 12% from the… Continue reading AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER
CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS
25. 6. 2024 Creativity is one of the most important factors in advertising, says Simon Tunstill of Thinkbox, commenting on a new UK study by Accelero. Brand size and creativity are the biggest profit multipliers, the UK economic consultancy’s study concludes. And it was the issue of creativity that Simon Tunstill focused on in his presentation, Creative Drivers… Continue reading CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS
CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES
25. 6. 2024 Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK. More than a quarter of the Czech population thinks that the use of AI in… Continue reading CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES
STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING
24. 6. 2024 Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”. As streamers wrestle with high churn rates, a new study from Hub Entertainment Research provides some insights into how companies can use better bundles to reduce the number of consumers who are canceling services and improve… Continue reading STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING
CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES
24. 6. 2024 With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing. One quarter of Czech TV viewers over the age of 15 use their TV set for activities other than watching TV. More than 2 million people, compared to half… Continue reading CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES
ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
