NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR
21. 1. 2025 During February, TV Nova will air the premiere episodes of established shows in prime time. Television Nova will air premiere episodes of its established shows during February. The announced news in linear broadcasting will also include the launch of the first series of the miniseries Král Šumavy. New episodes of the eleventh series of Specialisté are… Continue reading NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR
OVER TEN THOUSAND PEOPLE VISITED THE NOVA FESTIVAL CHUTI
21. 1. 2025 On the weekend of 18 and 19 January, the second edition of the largest domestic food festival took place in Prague’s multifunctional centre O2 universum. The food festival “Nova festival chutí“, which took place on the weekend of 18 and 19 January in the Prague multifunctional centre O2 universum, was visited by more than 10… Continue reading OVER TEN THOUSAND PEOPLE VISITED THE NOVA FESTIVAL CHUTI
OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION
21. 1. 2025 The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years. The terrestrial licence of Óčko Star expires on 17 April this year, while Óčko Expres has a licence… Continue reading OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION
VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL
20. 1. 2025 The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic. The streaming service Voyo is to change the price of the standard subscription for new customers to €7.99 (approx. CZK 200) in Slovakia from 20 January 2025.… Continue reading VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL
ŠKODA AUTO ONCE AGAIN JOINS THE NOVA FESTIVAL OF FLAVOURS
17. 1. 2025 On the weekend of 18-19 January, another edition of the Nova Festival of Tastes food festival will take place. On the weekend of 18-19 January, the next edition of the Nova food festival Festival of Tastes will take place. The gastronomic event is organised by TV Nova and Bestsport at the O2 universe. Last year’s… Continue reading ŠKODA AUTO ONCE AGAIN JOINS THE NOVA FESTIVAL OF FLAVOURS
MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA
14. 1. 2025 The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting. Almost 86% of all TV advertising GRPs in 2024 were accounted for by the Media Club… Continue reading MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA
AGENCIES LEO BURNETT AND PUBLICIS WORLDWIDE MERGE UNDER LEO
14. 1. 2025 Creative agency Leo Burnett will become Leo following its merger with Publicis Worldwide. Creative agencies Leo Burnett and Publicis Worldwide from the Publicis Groupe are merging under the Leo brand. Along with this, the existing Leo Burnett logo is also changing. The merger creates a creative entity of 15,000 people globally. Leo joins Publicis Groupe’s… Continue reading AGENCIES LEO BURNETT AND PUBLICIS WORLDWIDE MERGE UNDER LEO
JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT
13. 1. 2025 Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT
THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO
13. 1. 2025 The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year. The series ZOO Nové začátky, which Prima launched as a novelty of its evening broadcast from 6 January from 18:00-19:00, was watched by an average of 464 thousand viewers… Continue reading THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO
CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT
13. 1. 2025 In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way. The Czech Film and Television Academy (CFTA) has presented the nominations for the 32nd annual Czech Lion film awards. 29 titles will compete for the symbolic Czech Lion statuettes in… Continue reading CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT
ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL
10. 1. 2025 The ADC Czech Creative Awards is now accepting Early Birds entries. The 32nd edition of the ADC Czech Creative Awards, organised by the Czech Art Directors Club, has kicked off. The competition is now accepting Early Birds entries. The deadline for regular entries is 31 January, the extended deadline will run throughout February. “In the… Continue reading ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL
JAN SMETANA IS THE NEW FACE OF TV NOVA SPORTS BROADCASTING
9. 1. 2025 Former Czech Television presenter will appear on Nova TV for the first time on 16 January. Jan Smetana, the former sports presenter of Czech Television, will become the new face of TV Nova’s sports coverage. From 16 January, he will start presenting Sport news and commentating on basketball matches. “He’s a seasoned presenter who is… Continue reading JAN SMETANA IS THE NEW FACE OF TV NOVA SPORTS BROADCASTING
PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK
9. 1. 2025 The Prima Group says it believes an agreement with operator Skylink is imminent. Television Prima says it is close to an agreement with Canal+ Luxembourg, owner of operator Skylink, over a deal for satellite distribution of its channels. “Our goal has always been and will always be satisfied viewers. That is why we are pleased… Continue reading PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK
47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR
8. 1. 2025 A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy’s Woolworth are planning to enter the market. A total of 47 brands will enter the Czech market in 2024, according to a survey by Cushman & Wakefield, which has been tracking new entries for… Continue reading 47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR
MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA
8. 1. 2025 What all can make its way into marketing, advertising and communications in the Czech market? Here’s an overview of this year’s trends. At the beginning of the new year, we bring you a overview of the trends that several companies predict will influence marketing, advertising and communication on the Czech market in the coming months.… Continue reading MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA
HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!
6. 1. 2025 What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks. Almost none of the interviewees doubt that this year will be… Continue reading HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!
ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY
6. 1. 2025 Czech Television is introducing the first news from its spring schedule in the week of 6 January. Nova and Prima are starting the year with new episodes of well-known shows or reruns. They will introduce the new programmes in the following weeks of the new year. Starting Wednesday, January 8, Czech Television will present for… Continue reading ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY
CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS
2. 1. 2025 Czech Television’s sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result. In 2024, Czech Television’s stations achieved the highest TV market share in the universal group over 15 years of age in all-day broadcasting. Their… Continue reading CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS
