WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS
30. 5. 2024 The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club. The deal was facilitated by IMG, The All England Lawn Tennis Club’s exclusive media rights representative. Eurosport and Max will be the exclusive home of Wimbledon… Continue reading WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS
NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS
30. 5. 2024 The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6. The UEFA Champions League will remain on Nova Sport for years to come. New live broadcasts will also be available on Nova Sport 5 and 6. In addition, Nova… Continue reading NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS
WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
30. 5. 2024 The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May. Media group Nova has long offered successful connections with telecoms players in the market in the… Continue reading WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?
ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING
30. 5. 2024 Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group. In the era of digital advertising, when each of us is bombarded by an endless stream of advertising messages, it is increasingly evident that… Continue reading ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING
CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
29. 5. 2024 CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš. CNN Prima News is building on its previous coverage of the European Parliament elections, with a major debate between the leaders of the parties’ candidates… Continue reading CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS
PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
29. 5. 2024 The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings. The Prima Group has filmed a Czech version of the TV competition show Who is Asking?. Prima will present the… Continue reading PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR
TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
28. 5. 2024 The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel. On Friday 24 May, media group Nova submitted an application to the Radio and Television Broadcasting Council (RRTV) for terrestrial distribution of its eponymous programme.… Continue reading TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS
PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
24. 5. 2024 The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year. Revenues of the Central European Media Enterprises (CME) television group, which includes the domestic TV Nova, increased by… Continue reading CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR
NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
23. 5. 2024 The launch of a new brand of Joya cereal bar supports the “world’s most boring advice” campaign. A new brand of Joya cereal bar, backed by Úsovsko Food, is coming to the Czech market. It launches four variants: apple & cinnamon, chocolate & coconut, apricot or raspberry. Its launch has been supported by an advertising… Continue reading NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET
WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
21. 5. 2024 The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory. Not only for a television or radio receiver, but also for an internet connection, a new television and radio fee should be paid. At least if Parliament approves the government’s amendment to… Continue reading WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024
NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic. TV Nova will launch its summer roadshow Day with TV Nova, which will take in twelve stops across the country. The first stop will be in Most on 1 June and the… Continue reading NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE
THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV
STREAMING WARS ARE MOVING TOWARDS BUNDLING
21. 5. 2024 Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza. Streaming giants have once again taken a step closer to traditional cable TV. How is this possible? Has competition or the hunt for new paying customers forced them to do so?… Continue reading STREAMING WARS ARE MOVING TOWARDS BUNDLING
VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS
ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA
PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
15. 5. 2024 The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May. The Slovak version of Prima Cool, the Prima Cool SK channel, will start broadcasting on 27 May. It will focus mainly on younger and male viewers. It will offer comedy… Continue reading PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY
