CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP
10. 4. 2024 CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders’ debate for the EP elections. CNN Prima News, the news multiplatform, in cooperation with the Ivan Hlinka Foundation, has launched an… Continue reading CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP
PRIMA EXPANDS HOBBY SHOWS
10. 4. 2024 Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce Prima TV’s Sunday hobby window, which includes the programmes Receptář prima nápadů, Libovky Pepa Libický and Vychytávky Ládi Hrušky, will be expanded with a new programme Zahradník po ruce (Gardener at Hand) from 14 April. In it, presenter Tomáš Trejbal… Continue reading PRIMA EXPANDS HOBBY SHOWS
OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM
9. 4. 2024 The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning. Omnicom agencies are hosting the second edition of their OmniConnect conference on Thursday 18 April. Aimed at clients of these agencies, the event will be attended by a total of 250 clients… Continue reading OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM
OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts. Óčko is integrating content from the social network Instagram into its broadcasts. Since the beginning of April, Instagram posts have thus become part of the TV programme throughout the music group’s daytime broadcasts. The development was created… Continue reading OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS
9. 4. 2024 There has been a sharp rise in the proportion of consumers who feel that being rewarded for loyalty is an important way for brands to help support society during difficult economic times. That’s according to new research* from Hall & Partners which finds 52% of Brits feel this way; that compares with just 17% of… Continue reading STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS
NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ
8. 4. 2024 Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation. TV Nova is launching the educational project Cyber… Continue reading NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ
CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
8. 4. 2024 Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
5. 4. 2024 Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
4. 4. 2024 This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim “15… Finally we can”, Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers. Prima Cool… Continue reading 15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA
4. 4. 2024 Prima Group has introduced new managing directors at Impression Media and WeLove Media. The current representatives Roman Stolejda and David Bauckmann are leaving the management. Hung Nguyen, Deputy Online Director and Director of Online Technology at Prima Group, becomes the new Managing Director of Impression Media. He will serve in this position together with Petr… Continue reading PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA
TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS
3. 4. 2024 Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability. The move is part of a drive to promote sustainable production practices… Continue reading TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS
FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
28. 3. 2024 Last week we focused on Rakuten TV, the most easily accessible online video library, complemented by a range of free-to-air TV. Today it’s the turn of its “competition”. Plex presents itself as a place that offers access to all “media” – from personal on its own server, to free movies and shows or live TV… Continue reading FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
TIPS FROM THE EASTER TV PROGRAMME
28. 3. 2024 The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial… Continue reading TIPS FROM THE EASTER TV PROGRAMME
MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER
27. 3. 2024 Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them. Easter… Continue reading MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER
TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS
27. 3. 2024 Sponsors may now take advantage of the wider graphic possibilities for sponsorship messages and injections on TV Nova. TV Nova has upgraded its graphic manual for sponsorship messages and injections: producers can use a wider range of graphic options for sponsorship injections. The injection now can be not only horizontal, but also vertical, so that… Continue reading TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS
POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
25. 3. 2024 New episodes of Ano, šéfe! will return to Prima TV screens. The main face will be Zdeněk Pohlreich again. After six years, Prima Television will return to the airwaves with new episodes of Ano, šéfe! (Yes, Chef!). In a spot featuring Zdenek Pohlreich, it has invited restaurant operators to sign up for the show. The… Continue reading POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS
24. 3. 2024 The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded? WARC has unveiled this year’s ranking of the 100 campaigns that won the most awards at effectiveness competitions around the world. Be it competitions like Effie, the effectiveness categories at Cannes… Continue reading WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS
