NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

19. 2. 2024 The Nova group’s strategy is to operate paid sports channels, there is no economic sense in having a free-to-air sports channel, says CME’s CEO, Didier Stoessel. Nova Group’s portfolio of sports channels will expand from the end of February to include two more channels focused on motorsports. In total, Nova Group will cover the broadcasting… Continue reading NOVA WILL NOT ENTER FREE-TO-AIR BROADCASTING WITH A SPORTS CHANNEL

NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

18. 2. 2024 The six-part spy thriller Extractors, produced by Nova TV for its Voyo streaming service, will go into international distribution. It will be shown at the Berlinale, as well as in London and other countries. The series, based on a theme by journalist Jaroslav Kmenta, became the most successful original show on Voyo last year. It… Continue reading NOVY SERIES WILL GO INTO INTERNATIONAL DISTRIBUTION. EXTRACTORS WILL BE PRESENTED AT BERLINALE

CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

16. 2. 2024 CNN Prima News will unveil new graphics and jingles for its continuous newscasts, Main News, Sport and Weather from Sunday. Starting Sunday, February 18, CNN Prima News will introduce a new graphic design. The changes affect the Main News, Continuous News, Sports and Weather sessions. The changes include a new concept of the studio, including… Continue reading CNN PRIMA NEWS ADJUSTS NEWS STUDIO GRAPHICS

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

16. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

15. 2. 2024 The media group Nova has so far agreed on the distribution of new premium stations only with the operator O2 Czech Republic. It is negotiating with other market players. On Thursday 29 February, on the occasion of the start of the new Formula 1 season, namely the Bahrain Grand Prix, the media group Nova will… Continue reading WHO WILL OFFER NOVA SPORT 5 AND 6? THE OPERATORS WILL DIG DEEP INTO T

ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

14. 2. 2024 Financial director Šárka Švecová is the new managing director of the TV Nova television group, replacing Klára Brachtlova. The CFO of TV Nova Šárka Švecová has become the new CEO of TV Nova. She replaced Klára Brachtlova as managing director. It follows from the entry in the Commercial Register. TV Nova has three managing directors.… Continue reading ŠÁRKA ŠVECOVÁ IS THE NEW MANAGING DIRECTOR OF TV NOVA

VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

14. 2. 2024 Valentine’s Day is a popular all around the world. In the program of commercial television many of romantic shows and love films will not be missing. Nova Television celebrates St. Valentine’s Day in the series Ulice and on the thematic stations Nova Lady and Nova Cinema St. Valentine’s Day is being celebrated in the series… Continue reading VALENTINE’S DAY ON THE SCREENS OF CZECH COMMERCIAL TELEVISION

STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

13. 2. 2024 More Americans (39%) are looking to use AI to write Valentine’s Day messages than last year (26%) according to a McAfee survey. While many Americans tell pollsters they are not loving the potential impact of AI on society, with 75% saying they are concerned about misinformation from artificial intelligence, they are certainly loving the tools it… Continue reading STUDY USA: NEARLY HALF (45%) OF ALL MEN PLAN TO USE AI TO COMPOSE VALENTINE’S DAY MISSIVES

SUPER BOWL LVIII COULD BE MOST WATCHED EVER

13. 2. 2024 It seems counter intuitive in these days of streaming and on demand, but CBS says that its coverage of Sunday’s Super Bowl was the most watched broadcast in history. Preliminary figures show 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII across all platforms is up 7%… Continue reading SUPER BOWL LVIII COULD BE MOST WATCHED EVER

DATING REALITY SHOW IS ALSO PLANNING A PRIMA

12. 2. 2024 Prima Television is planning to broadcast a dating reality show, but it does not currently offer any programmes in this genre. TV Prima is also preparing a new dating reality show for broadcast. At the end of last week, it opened casting and invited people to take part in a “new dating show in a… Continue reading DATING REALITY SHOW IS ALSO PLANNING A PRIMA

TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

12. 2. 2024 TV weather forecasting is far from just reporting expected temperatures. Meteorologist Dagmar Honsová describes what the preparation of the show entails. The success of TV weather programmes is linked to technological innovations in the field and also to the experience of the meteorologists who prepare the programmes. Although viewers may not realise it, each television… Continue reading TV WEATHER IMPROVED BY TECHNOLOGICAL INNOVATION AND EXPERIENCE

SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

12. 2. 2024 Reality show Survivor is heading to the linear broadcast of the main channel TV Nova from March. This year’s series of the reality show Survivor Czech & Slovakia will start airing on TV Nova from Tuesday, 5 March. Nova has started promoting the launch of the new series on its channels. It should be broadcast… Continue reading SURVIVOR GOES ON AIR ON TV NOVA FROM TUESDAY 5 MARCH

THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from… Continue reading THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

8. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

8. 2. 2024 The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience. For Super Bowl LXVII, the Adtaxi survey found that audiences will rely heavily on digital services, with more than one third (36%) of those surveyed saying they plan to… Continue reading SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

5. 2. 2024 The first month of the new year brought the highest share of viewership to Czech Television stations. Czech Television stations achieved the highest share of all domestic TV groups in January 2024. Their cumulative share in the 15+ audience group was 31.20%. CT stations also had the highest share in prime time 15+. In both… Continue reading JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

5. 2. 2024 As of 1 February, there are changes in the legal section of Prima Group. Due to the growing and increasingly demanding agenda of the Legal Director, Prima Group management has decided to create a new position: the Director of Media and Legal Affairs. The current director, Pavel Kubina, will move to this new position to… Continue reading CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

2. 2. 2024 EssenceMediacom’s strategy chief reveals new research into media channel signalling strength. In biblical times, if God wanted action, He didn’t muck about. Take the season we’re in now: Epiphany. I’m pretty sure God thinks of these things like a marketer, so He probably wrote a brief to his agency (I’m guessing it wasn’t Adam &… Continue reading HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES