TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

31. 1. 2024 Nova Television will celebrate its thirtieth anniversary on the 4th February. In the first half of the year it will change the graphic design of its main channel and introduce a new logo. The last time it changed it was seven years ago. The forthcoming redesign was announced by TV Nova’s CEO Daniel Grunt in… Continue reading TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

29. 1. 2024 Prima Television will launch a new gastronomic reality show “Czech Republic on the Grill” during the spring season. Zdeněk Pohlreich and Martin Svatek will act as judges. Prima Television will launch a new gastronomic reality show, Česko na grillu, during the spring season. The show will pit couples against each other to determine the winner… Continue reading POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

24. 1. 2024 One in three listen to TV podcasts to maintain interest between seasons. Podcasts help viewers discover new TV shows, according to a recent study, with around half reporting that they have found new content to watch via hearing about it on podcasts. The report, conducted by Hub Entertainment Research based on a survey of 2,500… Continue reading PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

15. 1. 2024 Recent years have seen a strengthening relationship between advertising trust and advertising driven profit. Comparing IPA survey data from 2014-2022 with data from 2000-2012, trust jumped from the seventh-highest brand metric linked to profit to the second-highest, just below quality. Trust is often correlated with quality and has become increasingly important. Consumers are continuously forming assessments… Continue reading THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

7. 1. 2024 Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season… Continue reading STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X… Continue reading STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

1. 1. 2024 Server Mediar.cz presents an annual selection of the best ads from the Czech environment. For the ninth year in a row, experienced Czech creatives evaluated domestic campaigns week after week in the Advertising Cathedral. Here are the top ten ads they liked the most in the past year. Would you vote the same way as… Continue reading MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

PF 2024

23. 12. 2023 🎄 ScreenVoice and the Association of Commercial Television wishing you a Merry Christmas and all the best in the new year.

WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

22. 12. 2023 Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle… Continue reading WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

20. 12. 2023 With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

18. 12. 2023 During the last week before Christmas, all TV stations are starting to switch over to Christmas programming. Some of the seasonal shows are still being finalised. In the week of December 18, shows for this year’s Christmas holiday season are starting to appear on the TV screens of the country’s top stations. Traditionally, they will… Continue reading CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

VOYO HAS ADDED USER PROFILES

15. 12. 2023 Voyo – the TV Novas online video library finally offers the possibility to create user profiles since Thursday 14th December. A notification to create one pops up when the app is launched. The ability to create user profiles has been one of the core features of online video libraries, but it has been missing on… Continue reading VOYO HAS ADDED USER PROFILES

HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

15. 12. 2023 The 11th HbbTV Symposium and Awards in Naples, Italy became with more than 220 registered participants from Europe, North America, Asia and Australia one of the most attended events in its 12-year history, reflecting the significance of HbbTV in the connected TV industry. If you weren’t able to join us in Naples or want to… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024 IN LONDON

TV STILL THE MAIN NEWS SOURCE FOR EUROPEAN NEWS, BUT SOCIAL MEDIA GROWING

7. 12. 2023 Television continues to dominate as the primary news source for European citizens, according to a Eurobarometer survey on behalf of the European Parliament. Television holds 71% of attention, followed by online press and news platforms (42%), with radio and social media platforms sharing third position on 37% each. Citizens see online news platforms and social… Continue reading TV STILL THE MAIN NEWS SOURCE FOR EUROPEAN NEWS, BUT SOCIAL MEDIA GROWING

DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

6. 12. 2023 Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research. The forecast, part of the research organization’s “SVOD Forecasts… Continue reading DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

5. 12. 2023 Czech Television’s stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared… Continue reading TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

1. 12. 2023 The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV