FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
18. 10. 2023 In just three weeks Forum Media – the largest conference in the Czech Republic focused on media, marketing and communication – will take place. Check out the full programme, it’s worth it! More than 70 international and Czech stars of communication, marketing and media will perform at Forum Media on 9 November in Prague’s O2… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS
16. 10. 2023 TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix. Quoting a new study by Behavio Labs, Media Guru reports that its brand awareness stands at 88%, behind Netflix (89%) but ahead of Disney+ (81%), O2 TV (77%), HBO Max (71%) and Amazon Prime (40%). Jakub Folauf, head of brand… Continue reading STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS
DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS
12. 10. 2023 One in three people with streaming subscriptions are sharing their accounts with other households. Deloitte’s 2023 Digital Consumer Trends research shows one in four users (25%) are sharing the cost of an SVOD platform they use, rising to 34% for 16-24-year-olds; More than half (57%) of respondents who share a paid SVOD service say they… Continue reading DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS
MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69. A noticeable increase in the price of TV advertising for 2024 is also confirmed by the second of the leading players in the domestic commercial market. Media… Continue reading MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE
CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY
6. 10. 2023 The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek. Meanwhile, the current director of VOD Josef Benes will continue to be responsible for the operation and development of the prima+ streaming platform. Prima+ has been on the Czech market for nine months. During… Continue reading CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY
ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE
5. 10. 2023 This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE
TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024
5. 10. 2023 In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space. The expected increase in TV advertising prices for next year has been confirmed by the strongest player in the domestic commercial market in terms of turnover, Nova Group. For 2024, it… Continue reading TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024
MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet. It brings the possibility of unique programmatic advertising planning in the prima+ video library, HbbTV, smart TV applications, Samsung, LG, Android TV and IPTV operators from a single interface. Media Club is the first on… Continue reading MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023
4. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023
NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1
2. 10. 2023 From 2024, Formula 1 coverage will move from AMC channels to Nova Sport channels. The Nova Group has acquired the exclusive broadcasting rights to Formula 1. From 2024, Nova Sport will broadcast the world motorsport series on its pay channels. Nova plans to announce details on the form of broadcasting during the winter. “The acquisition… Continue reading NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1
MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES
27. 9. 2023 After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”. That’s according to the annual Future of Marketing report* from insights agency… Continue reading MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES
COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM
25. 9. 2023 Commercial radio networks organised in the Association of Private Broadcasters (APSV) reject the draft of a major media amendment and consider it a threat to the dual media system. Commercial radio companies that are members of the Association of Private Broadcasters have also spoken out against the so-called “major media amendment”, which is supposed to… Continue reading COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM
STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”
20. 9. 2023 Czech publishers represented in professional associations SPIR (Association for Internet Development) and UV (Union of Publishers) demand an expert discussion on the financing of public media and their role alongside commercial media. They criticise the fact that the introduction of the amendment to the acts on Czech Television, Czech Radio, and radio and television fees… Continue reading STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”
COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT
19. 9. 2023 The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
19. 9. 2023 Ad bombardment is the biggest driver of distrust in advertising and its importance has increased significantly for younger audiences over the last two years. That’s according to new research* from Credos, UK advertising’s thinktank, which reports that the importance score this demographic attaches to ad bombardment has almost doubled, from 19 out of 100 in 2021… Continue reading STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
WHAT NEW RESEARCH REVEALS ABOUT SLOGANS
18. 9. 2023 According to dictionary.com the word slogan is defined as “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.” In marketing and advertising parlance there are no shortage of definitions: “A short phrase used in advertising campaigns to generate publicity and unify a company’s marketing strategy.” “A short… Continue reading WHAT NEW RESEARCH REVEALS ABOUT SLOGANS
HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”
15. 9. 2023 The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Comunicare Digitale, an Italian association for the development of digital television. For the first time, the HbbTV Symposium conference will be split into a traditional format on the first day while… Continue reading HBBTV ASSOCIATION UNVEILS NEW SYMPOSIUM FORMAT: THE “UNCONFERENCE”
TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content. The survey shows that television is still very popular. Commentary on the… Continue reading TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
