THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL
8. 9. 2023 What drives advertising profitability? Back in 2014, Dyson, founder of the econometric consultancy Data2Decisions, conducted an analysis which revealed the advertising drivers of profitability (itself an update of work done in 2006). The data showed that brand size was the biggest driver. Second came creative execution, which was by far the single most important element… Continue reading THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL
HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS
4. 9. 2023 The HbbTV Association is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples. The HbbTV Awards will be held for the sixth time, showcasing and celebrating best practice and excellence in the HbbTV community. The… Continue reading HBBTV ASSOCIATION OPENS ENTRIES FOR HBBTV 2023 AWARDS
CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON
29. 8. 2023 Faced with the news that up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, marketers and brands have a tough couple of months ahead of them. The data, revealed in a report commissioned by the IPA, showed that while shoppers will be… Continue reading CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON
OTT VIEWING TAKES OFF IN CZECH REPUBLIC
25. 8. 2023 The viewing of video content on the internet is growing by around a third each year in the Czech Republic. At the same time, according to the national transmission company CRA, the volume of transferred data is also growing at the same rate. CRA provides the infrastructure to broadcasters such as Prima and Nova, and… Continue reading OTT VIEWING TAKES OFF IN CZECH REPUBLIC
CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU
24. 8. 2023 The top show of this year’s summer holiday broadcast was a rerun of the series Policie Modrava (Modrava Police). The most-watched non-legislative trio also included the series Specialisté (Specialists) and Místo Činu (Crime Scene). Policie Modrava (TV Nova) was the most-watched programme of this year’s holiday season with an average of more than one million… Continue reading CZECH TOP SHOWS OF THE SUMMER: POLICIE MODRAVA, SPECIALISTÉ, MÍSTO ZLOČINU
MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
15. 8. 2023 The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
NOVA’S SALES EXCEEDED SEVEN BILLION LAST YEAR, PROFIT OVER A BILLION
15. 8. 2023 Television group Nova increased its revenues to more than seven billion crowns in 2022. TV advertising brings in the strongest revenues, with Voya subscriptions growing the fastest. Last year, Nova Television Group’s revenues exceeded the seven billion CZK mark, reaching a total of 7.07 billion CZK. Profit after tax also increased to CZK 1.1 billion.… Continue reading NOVA’S SALES EXCEEDED SEVEN BILLION LAST YEAR, PROFIT OVER A BILLION
PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
14. 8. 2023 The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion. The operator of the Prima TV group generated revenues of CZK 3.975 billion last year, up 6 percent year-on-year. The group remained in profit exceeding half a billion crowns, specifically 508 million crowns. CZK 50 million. But… Continue reading PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS
12. 8. 2023 The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova… Continue reading THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS
WOMEN’S SPORTS VIEWERSHIP ON THE RISE
9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum? The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa and LSU—up 103% from the previous year. The WNBA draft audience increased 42% between 2022 and 2023 and was up 89% with… Continue reading WOMEN’S SPORTS VIEWERSHIP ON THE RISE
EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
8. 8. 2023 Agencies and sponsors don’t have much time left to submit projects to the Advertising and Marketing Effectiveness Competition. The deadline for submissions to the 26th Effie Czech Republic is approaching. Agencies and commissioners can only submit their campaigns to the advertising and marketing effectiveness competition organised by the Association of Communication Agencies (AKA) until Friday,… Continue reading EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR
7. 8. 2023 The average audience share during Saturday’s Best of Depeche Mode was 4.5 times higher than this year’s average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share… Continue reading THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR
KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
VOD SERVICE PRIMA+ IS PREPARING NEWS
4. 8. 2023 The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading VOD SERVICE PRIMA+ IS PREPARING NEWS
PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
3. 8. 2023 PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY. This autumn’s main new Prima TV programme is the historical-romantic series Eliška a Damián. The new detective series Pod hladinou and Einstein 2… Continue reading PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
VOYO HAS OVER 570 THOUSAND PAYING USERS
3. 8. 2023 The Voyo app has over 570 thousand subscribers on the Czech and Slovak market. This was announced by CEO Daniel Grunt at the press conference for the autumn programme of TV Nova. From January to the end of June, the app gained 100 thousand new paying users, the TV Nova director added. In autumn, Voyo… Continue reading VOYO HAS OVER 570 THOUSAND PAYING USERS
NOVA IN AUTUMN: SERIES “KRIMINÁLKA ANDĚL”, “TÁTA V NESNÁZÍCH”, AND “BIG BROTHER” ON VOYO
2. 8. 2023 TV NOVA WILL START THIS AUTUMN WITH SEVERAL NEW ITEMS IN ITS PROGRAMME AS PRESENTED AT WEDNESDAY’S PRESS CONFERENCE. TV Nova will introduce several new programmes in the autumn broadcast. The autumn programming scheme was presented at Wednesday’s press conference. A new season of Kriminálka Anděl, the series Táta v nesnázích and the reality docu-series… Continue reading NOVA IN AUTUMN: SERIES “KRIMINÁLKA ANDĚL”, “TÁTA V NESNÁZÍCH”, AND “BIG BROTHER” ON VOYO
PPF ENTERS VIAPLAY, THE VOYO SERVICE MODEL
30. 7. 2023 PPF, the owner of TV Nova and Voyo, has taken advantage of the situation in the scandinavian media group Viaplay and acquired a 6.3% stake in it. Investment group PPF, owner of domestic TV Nova, has bought a 6.3% stake in Scandinavian media company Viaplay, according to an announcement on the Stockholm Stock Exchange. This… Continue reading PPF ENTERS VIAPLAY, THE VOYO SERVICE MODEL
