TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS

15. 6. 2023 Prima TV has booked positions for three more channels in the DVB-T2 Multiplex 22, including one in high definition. This was revealed at the Digimedia conference by Miloš Mastník, Director General of CRA. “We will announce the details in due course,” added Marek Singer, Prima’s general director, declined to specify the focus of the planned… Continue reading TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE

14. 6. 2023 Apple is the world’s most valuable brand, according to the BrandZ 100 Most Valuable Brands in the World ranking compiled by research company Kantar. Top 10 brands in the BrandZ 100 Most Valuable Brands in the World, source. Apple is the world’s most valuable brand, followed by Google and Microsoft, which overtook Amazon for third… Continue reading BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE

TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU”

14. 6. 2023 For the ad spot, Televizní noviny uses real footage that editorial crews have shot in their work in the recent past, The faces of the newscast are also involved. Televizni noviny (TV Nova), the country’s most-watched news programme, has launched a campaign to promote its new “Living with You” campaign. “We thought about how to… Continue reading TV NOVA NEWS LAUNCHED A CAMPAIGN WITH THE CLAIM “WE LIVE WITH YOU”

TV NOVA TO UPGRADE AVOD SERVICE

14. 6. 2023 The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading TV NOVA TO UPGRADE AVOD SERVICE

AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA

13. 6. 2023 The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market. An increase in funding for Czech Television (ČT) through an increase in the television licence fee and… Continue reading AMENDMENT TO CZECH TELEVISION FINANCING WILL CAUSE IMBALANCES IN THE MARKET, ACCORDING TO NOVA AND PRIMA

EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

10. 6. 2023 Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years. Their answers were as follows: Haymi Behar, CMO & CDO, SPI International (a Canal+ Company): Over the next decade, the TV landscape is expected to evolve into a hybrid model, blending linear… Continue reading EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023

9. 6. 2023 A Peacock ad starring Kevin Hart also made the cut, as did a star-studded spot for Bulgari featuring Zendaya and Anne Hathaway. What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have… Continue reading NETFLIX’S ‘WEDNESDAY,’ HBO’S ‘THE LAST OF US’ ON YOUTUBE’S LIST OF TOP 10 ADS FOR 2023

PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES

8. 6. 2023 Pavel Štrunc is leaving the management of Prima Group and CNN Prima News after less than three years. Martin Švehlák is the new director. Martin Švehlák will become the director of news and journalism of the Prima Group from 13th June. He joins Prima from Bulgarian company bTV Media Group, where he has been CEO… Continue reading PRIMA NEWS DIRECTOR ŠVEHLÁK, ŠTRUNC LEAVES

OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M

5. 6. 2023 The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. Source: OmdiaCommenting on… Continue reading OMDIA RESEARCH: CEE FAST MARKET ON TRACK TO REACH $42M

TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023 Czech Television’s stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age. Czech Television stations also had the highest share of the TV market in May. Cumulatively, they reached 30.47% in the all-day broadcasting in the over-15 age… Continue reading TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

31. 5. 2023 ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES. Soňa Schwarzová will be CME Chief People and Sustainability Officer and Hana de Goeij will be CME… Continue reading ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR

31. 5. 2023 PPF Group’s television business generated higher profits in 2022 than in the previous year, according to financial results. The net profit of the CME Media Enterprises TV group, which operates in six Central and Eastern European countries and includes the domestic TV Nova, increased to EUR 136 million (approx. CZK 3.3 billion) in 2022, up… Continue reading PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR

IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES

30. 5. 2023 Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes. From 1 June, internet and IP TV operators must extend the time after which it is not possible to skip an advertising block on FTV Prima channels from three to four minutes. MediaGuru… Continue reading IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

HOW TO INCREASE REACH BY 15% FOR FREE!

19. 5. 2023 Most brands are missing a trick by failing to include audio descriptions of ads for visually impaired consumers, or closed captions for those with hearing difficulties – yet 15% of the population has some form of these two disabilities.  Why it matters It’s the stated aim of Procter & Gamble’s chief brand officer to reach… Continue reading HOW TO INCREASE REACH BY 15% FOR FREE!

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

15. 5. 2023 Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution. In the April campaign, Škoda Auto communicated its new identity using exclusive ad formats. In addition, the company also measured the impact of TV advertising by using a Brand lift solution, which it implemented via HbbTV in cooperation… Continue reading ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES

10. 5. 2023 The 11th HbbTV Symposium and Awards will take place on November 28-29, 2023 in Naples, Italy. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading HBBTV SYMPOSIUM AND AWARDS 2023 ON NOVEMBER 28-29 IN NAPLES