NOSTALGIA MARKETING AND THE CORONATION

8. 5. 2023 Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them.  The power of nostalgia  Research* from insights agency Hall & Partners finds… Continue reading NOSTALGIA MARKETING AND THE CORONATION

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

5. 5. 2023 Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague. Participants of the 18th annual DIGIMEDIA 2023 conference, which will take place on Wednesday 14th June 2023 in the Congress Hall of Czech Television, Kavčí Hory district, will… Continue reading ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent. News multiplatform CNN Prima News has averaged a 2% share in the 15+ audience group three years after launch. This was stated by the Prima group, citing official ATO-Nielsen viewership data for the period this year.… Continue reading CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE

3. 5. 2023 The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April. Czech Television stations recorded a cumulative share of 28.97% in all-day broadcasting in the audience group over 15 years of age in… Continue reading CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE

THE NEW ERA OF SUPERIOR TV

2. 5. 2023 The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper. What do we call this rapidly… Continue reading THE NEW ERA OF SUPERIOR TV

AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

1. 5. 2023 The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the… Continue reading AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

28. 4. 2023 Nova Group’s HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the ‘red button’. For many people, it will not only be interesting, but ultimately less intrusive. Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a… Continue reading NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

27. 4. 2023 The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning… Continue reading CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT

VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS

22. 4. 2023 The viewership of the Nova Voyo streaming service is growing. It attracts viewers’ attention mainly with new original series. At the end of February, the service already had half a million active and paying users in the Czech Republic and Slovakia. But the goal of the managers is higher, Voyo wants up to a million… Continue reading VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS

FARM ŽIVINA ENTERS THE TV WORLD

20. 4. 2023 Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages. Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called “Love at first bite”, uses social networks,… Continue reading FARM ŽIVINA ENTERS THE TV WORLD

DIDIER STOESSEL: VOYO DOES NOT CANNIBALIZE TV NOVA, VIEWERSHIP IS GROWING

20. 4. 2023 Total time spent with content on the Nova Group’s channels, which includes SVOD service Voyo, is increasing, says Didier Stoessel. The Voyo video platform is on track to reach its goal of gaining the projected one million subscribers in the Czech Republic and Slovakia by 2025. Didier Stoessel, CEO of CME, owner of the Nova… Continue reading DIDIER STOESSEL: VOYO DOES NOT CANNIBALIZE TV NOVA, VIEWERSHIP IS GROWING

AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES

20. 4. 2023 The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV… Continue reading AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES

MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

17. 4. 2023 The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University. The majority of people, more specifically 70 percent, consider it right for the state to restrict or limit media that spread false or manipulative information. At the same time, however, almost… Continue reading MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER

11. 4. 2023 Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023. Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest… Continue reading NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER