DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018
13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018
NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
11. 4. 2023 Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023. Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest… Continue reading NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS
11. 4. 2023 Kukačky 2, Zákony vlka, Odznak Vysočina and Specialisté. These are the titles of four series that dominated the holiday TV evenings. As far as the full-screen stations are concerned, the winner in this category is TV Nova. On the other hand, CT’s newcomer Volha fell significantly in the ratings. The statistics were published by Mediaguru.cz. According… Continue reading EASTER TV NIGHTS WERE DOMINATED BY SOAP OPERAS. ALL BEATEN BY THE SPECIALISTS
STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS
10. 4. 2023 How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom. Why it matters Now in its ninth year, Children’s Media Lives is a qualitative, longitudinal study following the same group of children aged 8… Continue reading STUDY UK: THE EVOLUTION OF CHILDREN’S MEDIA HABITS
ARTIFICIAL INTELLIGENCE COMPOSES, DRAWS AND COPIES. AND LAWSUITS ARE COMING
7. 4. 2023 Consider two music industry approaches to artificial intelligence (AI). One is taken by Giles Martin, son of Sir George Martin, producer of the Beatles. Last year, he used AI to remix the Beetles’ famous 1966 album Revolver. It learned from the original mono recording what all the band members’ instruments sounded like (John Lennon’s guitar,… Continue reading ARTIFICIAL INTELLIGENCE COMPOSES, DRAWS AND COPIES. AND LAWSUITS ARE COMING
AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
5. 4. 2023 The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as… Continue reading AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
4. 4. 2023 Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova’s prime time channel. The Czech Television stations remained the most watched domestic television group in the over-15 audience group in full-time broadcasting in March with a… Continue reading ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
THE POPULAR HELLSPY SERVER HAS FINALLY COME TO AN END
3. 4. 2023 The Hellspy Internet platform, which was one of the most popular czech data sharing servers, ceased its operation over the past weekend. It happened on the first day of April, just as planned. I&Q Group, as the operator of the service, will now refund people with subscriptions gradually. Hellspy, as one of the largest data… Continue reading THE POPULAR HELLSPY SERVER HAS FINALLY COME TO AN END
PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS
3. 4. 2023 Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned. For less than two months, the redesigned video library of the Prima Group has been in operation and has been… Continue reading PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS
TV IS THE FUTURE OF VIDEO GAME ADAPTATIONS, NOT MOVIES
2. 4. 2023 Recent video game adaptations have proven that the future of the genre lies on TV, rather than the tried and tested big-screen adaptations. Bella Ramsey and Pedro Pascal as Ellie and Joel in HBO’s The Last of Us. Sonic from 2020’s Sonic the Hedgehog Recent video game adaptations such as The Last of Us have… Continue reading TV IS THE FUTURE OF VIDEO GAME ADAPTATIONS, NOT MOVIES
SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS
31. 3. 2023 Easter in the Czech Republic is not just about Easter eggs or “pomlázka”. These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter… Continue reading SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS
CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
23. 3. 2023 There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS
20. 3. 2023 The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS
PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
