CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
23. 3. 2023 There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA
REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING
PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS
20. 3. 2023 The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS
PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING
10. 3. 2023 In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry. Czechs are not very enthusiastic about advertising with famous personalities. Just under half (45%) acknowledge that some are good, 30% think that few are good, a tenth do not think any are good at all… Continue reading CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING
HELLSPY IS DEFINITELY OUT. REFUND USERS
7. 3. 2023 Hellspy, an internet platform for data sharing on the internet, has decided to close its operations as of next month. This is in direct response to the amendment to the Copyright Act, which has been in force since the beginning of this year. The creators have informed users of the service in an email, saying… Continue reading HELLSPY IS DEFINITELY OUT. REFUND USERS
VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
6. 3. 2023 Czech Television’s stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.… Continue reading VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA
22. 2. 2023 The pay-TV service Voyo has half a million subscribers in the Czech Republic and Slovakia, the Nova group has announced. Media group Nova has announced that it has reached the half a million paying customers for its Voyo video library. These are customers in the Czech Republic and Slovakia. Voyo is one of the Top… Continue reading VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA
TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
16. 2. 2023 Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic. In 2022, the average daily television viewing time (ATS) in the Czech Republic returned to the level from before the covid-19 pandemic. This is shown… Continue reading TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS
13. 2. 2023 The Kansas City Chiefs weren’t the only winners at this year’s Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night’s game. Among the best-ranked ads were those from Google Pixel, T-Mobile, Kia and PopCorners, according to Northwestern University’s Kellogg School of Management, which each year grades commercials in its Super… Continue reading SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS
THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
10. 2. 2023 The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES
10. 2. 2023 The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts. The annual key summit of the connected TV industry targets platform operators, broadcasters, advertisers and adtechs, standards organisations and… Continue reading 11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES
PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA
7. 2. 2023 Selling online advertising will soon have to do without third-party cookies. The media are therefore looking for ways to maintain or even improve the quality of ad space and make the most of it. This was discussed at the SAS meeting. The ending of third-party cookie support and the need to focus on first-party data… Continue reading MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA
THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
6. 2. 2023 The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations. Czech Television remained the strongest domestic TV group in the 15+ audience category in the first month of the year. It achieved an aggregate share of… Continue reading THE FIRST MONTH OF THIS YEAR WAS A GOOD ONE FOR NEWS STATIONS. BOTH CT24 AND CNN PRIMA NEWS INCREASED THEIR SHARES
TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?
3. 2. 2023 TV Nova celebrates its 29th birthday. On Friday, 4 February 1994 at 7pm, the first commercial television in the Czech Republic started broadcasting live from the National Museum. The name of the new station – Nova – was chosen from thousands of suggestions and ideas sent in by viewers. Soon after its launch, TV Nova… Continue reading TV NOVA HAS BEEN BROADCASTING FOR 29 YEARS. HOW WILL IT CELEBRATE?
