AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING

20. 10. 2022 The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the… Continue reading AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING

TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO

19. 10. 2022 Pay video platform Voyo registers more than 400 thousand subscribers, according to the official announcement of the Nova TV group. Pay video platform Voyo registers more than 400 thousand subscribers in the Czech Republic and Slovakia, according to the official announcement of the Nova TV Group. On average, the subscribers spend more than 12 hours… Continue reading TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO

MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE

19. 10. 2022 The media agency Media Club will increase the basic CPP by 14% on average in 2023. Media Club will increase the base cost of advertising, CPP, by an average of 14% for 2023. The new price list was presented by Media Club at a meeting with business partners on Wednesday. The price increase is again… Continue reading MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE

THE AKTV CONFERENCE WILL TAKE PLACE ON NOVEMBER 22, 2022

14. 10. 2022 The Association of Commercial Television announced today the date of this year's conference, ScreenVoice TALKS, which will take place on November 22, 2022 at Spojka Karlín. 

NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

12. 10. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical… Continue reading NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

11. 10. 2022 The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year. The cumulative volume of TV advertising GRPs delivered in the first three quarters of this year is 0.5 per cent higher than the same period last year. This is… Continue reading TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’

6. 10. 2022 Combining CTV/over-the-top (OTT) video ad buys with either linear TV campaigns or digital video campaigns is almost universal, according to research by ad software vendor PubMatic. Just 2% of advertisers surveyed in the US and 4% surveyed in the UK said they did not make any combined CTV and linear buys in the past year,… Continue reading COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’

PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE

3. 10. 2022 Prima TV group plans to profile Prima Cool as a channel building primarily on entertainment. The Prima Cool thematic station is gradually changing the existing shows, trying to place more of its original shows to the programme scheme. Prima TV Group plans to profile Prima Cool as a channel building primarily on entertainment. Therefore, this… Continue reading PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE

REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS

30. 9. 2022 With some of the biggest advertising stories this year involving major streamers introducing advertising, a new report puts numbers behind that optimism. Why it matters Connected TV is going mainstream – and this report indicates a much larger reach than we last reported. Pixalate’s Ad Supply Chain Trends Report finds 94% US household’s reachable by open programmatic CTV… Continue reading REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

29. 9. 2022 Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

22. 9. 2022 Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 All monitored media types showed year-on-year growth in monitored media investment in this year’s eighth month. To date, advertising investment in media is up 12 per cent on last year. In the first eight months of this year, monitored advertising investment in media has increased by 12 per cent year-on-year. Television is the strongest by… Continue reading ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY

15. 9. 2022 The Future. The film and TV streaming market is only getting tougher as audiences get in the habit of signing up, watching a show, and then canceling once they’re done. Platforms may need to use every tool in their arsenal to keep people hooked for another month, including dropping the binge model, offering titles from a… Continue reading STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY

STUDY USA: INTERACTIVE CTV VIDEO ADS OUTPERFORM MOBILE AND PC

15. 9. 2022 Advanced video ad creative in connected TVs delivers higher performance than interactive video on mobile and PC according to Innovid. A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and PC, though those two mediums also saw… Continue reading STUDY USA: INTERACTIVE CTV VIDEO ADS OUTPERFORM MOBILE AND PC

ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

8. 9. 2022 The Czech pay video-on-demand market is forecast to more than double by 2027, reaching just under CZK 3.8 billion. The volume of the Czech pay video-on-demand (SVOD) market could grow to CZK 152 million by 2027. The market for SVOD will reach USD 2.5 billion by 2020, i.e. approximately CZK 3.8 billion. This is according… Continue reading ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

AUTUMN TV SHOWS ARE IN FULL SWING

5. 9. 2022 In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing. In the past week, new shows for the autumn broadcasts of the main commercial TV stations have been presented on TV screens. In the current week, the premiere… Continue reading AUTUMN TV SHOWS ARE IN FULL SWING

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

31. 8. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022. The jury members are: Nicole Agudo Berbel, ProSiebenSat.1 Robert Briel, Broadband TV… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year. Gross investment in media ad space increased by almost 13% in the first seven months of the year, according to AdIntel’s monitoring of Nielsen Admopshere. Television advertising remains the strongest in terms… Continue reading GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS