ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET
2. 2. 2023 The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position. The number of households that subscribe to a pay video-on-demand (SVOD) service is growing in the Czech market. According to ATO-Nielsen Admosphere’s introductory research available to MediaGuru.cz, 25% of Czech… Continue reading ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET
ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.
31. 1. 2023 The world embraced streaming during the pandemic, but as life starts returning to normal, subscription growth rates are slowing. However, predictions for double-digit growth continue into the near future. eMarketer expects streaming ad spending to reach $10 billion by the end of 2023. The challenge for many streaming companies has been staying competitive as more media… Continue reading ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.
MCDONALD’S HAD THE FUNNIEST ADS ON CZECH YOUTUBE LAST YEAR
30. 1. 2023 McDonald’s dominated the top ten funniest ads on YouTube last year. Spots in the form of music videos are gaining in popularity. Forejt, Pokáč, David for Penny or Captain Demo for Lidl were the top performers. Music videos were well represented in the list of the most entertaining ads on Czech YouTube in 2022. Each… Continue reading MCDONALD’S HAD THE FUNNIEST ADS ON CZECH YOUTUBE LAST YEAR
MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
29. 1. 2023 Millions of viewers searched for the results of the presidential election on domestic television stations. The most watched station on Saturday 28 January was ČT24, with an all-day share of 17.14% (15+). This is according to official data from ATO-Nielsen Admosphere. The afternoon broadcast on CT24 was watched from 14:00 to 19:00 by an average… Continue reading MILLIONS OF VIEWERS WATCHED THE CZECH PRESIDENTIAL ELECTION RESULTS IN TV
PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
25. 1. 2023 The Prima Group has launched the advertising campaign for its new streaming service Prima+. The Prima Group launched the creative campaign for the launch of its new Prima+ streaming service on Tuesday 24th January. It promises “the greatest entertainment in the galaxy”. It relies on the alien Pýtý and the animated Plusák family, whose members… Continue reading PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals. Prima Television Group unveiled its service in the field of pay video on demand (SVOD) called Prima+ at a press conference on Tuesday. Defining… Continue reading PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY
MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
23. 1. 2023 At the end of January and the beginning of February, Czech Television, TV Nova and TV Prima will include several new programmes for this spring season. From the end of January and the beginning of February, the biggest domestic TV stations will start to broadcast new programmes for this spring season. After the January novelties,… Continue reading MORE SHOWS HEADING TO AIR FOR THE SPRING TV SEASON
THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
15. 1. 2023 Television coverage of the results of the first round of the presidential election was sought by millions of people on Saturday. ČT24 was the most watched domestic television station on Saturday. The broadcast on the results of the first round of the presidential elections reached just under 4 million viewers over 15 years of age… Continue reading THE PRESIDENTIAL BROADCAST REACHED MILLIONS OF PEOPLE ON CZECH TELEVISION
KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
10. 1. 2023 Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels. Starting in January, 15s spots aimed predominantly at a younger traveller audience aged 25-35 will run for eight weeks on the… Continue reading KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
9. 1. 2023 Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before. Domestic TV stations delivered a comparable number of GRPs in the advertising TV market in 2022 as in 2021 (-0.7%). Media Club and Nova Group remain the strongest business networks in terms of delivered GRPs, Atmedia achieved the highest… Continue reading CZECH TELEVISIONS DELIVERED ALMOST THE SAME AMOUNT OF ADVERTISING GRPS LAST YEAR
NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM
9. 1. 2023 The Voyo streaming platform from the CME Group portfolio has had an extremely successful year, exceeding 400,000 subscribers in the Czech Republic and Slovakia, according to media reports. On average, they spend almost 12 hours per week on Voyo. CME Group made Voyo a key priority last year, and thanks to a massive advertising campaign… Continue reading NOVA REPORTS A SIGNIFICANT SHIFT IN DIGITALISATION THANKS TO THE SUCCESS OF THE VOYO PLATFORM
TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY
9. 1. 2023 Advertising decision-makers may be pessimistic about TV ad budgets this year, but this channel still delivers, at least according to consumers. Based on US respondents from a MARCO global survey of 14,200 consumers, the report finds that ads on TV influence product or brand decisions more than other ad types. Asked to assign a rating… Continue reading TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY
NEW VOD SERVICE FOR CZECH REPUBLIC
6. 1. 2023 The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service. In a statement, it said that it will provide full details of its long-rumoured project at an event at the PLAYzone Arena in Prague on January 24. Prima currently operates 10 linear TV channels, including the flagship TV… Continue reading NEW VOD SERVICE FOR CZECH REPUBLIC
PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
4. 1. 2023 The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO… Continue reading PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC
PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS
4. 1. 2023 Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally: Also… Continue reading PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS
TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
3. 1. 2023 Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year. Czech Television became the most watched domestic broadcaster for the fifth time in a row with… Continue reading TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST
CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
30. 12. 2022 No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well. The media market returned to growth in the year 2022 after the… Continue reading CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis. The original limit was 12 minutes (20%) for each broadcast hour separately. The new regulation is still based on the 20% limit,… Continue reading NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
