HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

29. 9. 2022 Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

22. 9. 2022 Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 All monitored media types showed year-on-year growth in monitored media investment in this year’s eighth month. To date, advertising investment in media is up 12 per cent on last year. In the first eight months of this year, monitored advertising investment in media has increased by 12 per cent year-on-year. Television is the strongest by… Continue reading ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY

15. 9. 2022 The Future. The film and TV streaming market is only getting tougher as audiences get in the habit of signing up, watching a show, and then canceling once they’re done. Platforms may need to use every tool in their arsenal to keep people hooked for another month, including dropping the binge model, offering titles from a… Continue reading STREAMING AUDIENCES DON’T SEE A NEED FOR LOYALTY

STUDY USA: INTERACTIVE CTV VIDEO ADS OUTPERFORM MOBILE AND PC

15. 9. 2022 Advanced video ad creative in connected TVs delivers higher performance than interactive video on mobile and PC according to Innovid. A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and PC, though those two mediums also saw… Continue reading STUDY USA: INTERACTIVE CTV VIDEO ADS OUTPERFORM MOBILE AND PC

ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

8. 9. 2022 The Czech pay video-on-demand market is forecast to more than double by 2027, reaching just under CZK 3.8 billion. The volume of the Czech pay video-on-demand (SVOD) market could grow to CZK 152 million by 2027. The market for SVOD will reach USD 2.5 billion by 2020, i.e. approximately CZK 3.8 billion. This is according… Continue reading ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

AUTUMN TV SHOWS ARE IN FULL SWING

5. 9. 2022 In the week starting September 5, new shows that are part of the autumn broadcast start on TV screens. The programming schedules are now in full swing. In the past week, new shows for the autumn broadcasts of the main commercial TV stations have been presented on TV screens. In the current week, the premiere… Continue reading AUTUMN TV SHOWS ARE IN FULL SWING

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

31. 8. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022. The jury members are: Nicole Agudo Berbel, ProSiebenSat.1 Robert Briel, Broadband TV… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year. Gross investment in media ad space increased by almost 13% in the first seven months of the year, according to AdIntel’s monitoring of Nielsen Admopshere. Television advertising remains the strongest in terms… Continue reading GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023

25. 8. 2022 Brands will continue to invest in advertising in the second half of the year, but WARC expects a slowdown in 2023. Ad spend around the globe will rise 8.3% in 2022, before slowing significantly in 2023 – in a major new report, WARC downgrades expectations for global ad market growth by $90bn in the face… Continue reading WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023

THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

25. 8. 2022 Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand. One thing we can all agree on is video advertising is a highly effective way to communicate with consumers. There’s something about… Continue reading THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT

NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

22. 8. 2022 The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova. Last week, the Nova Television Group presented its autumn scheme, from which it… Continue reading NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023

SHOULD YOUR STARTUP CONSIDER ADVERTISING ON TV?

18. 8. 2022 TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really — and here’s why. TV advertising doesn’t carry quite the same weight it used to. Twenty years ago — back in the days of “water cooler” TV moments and must-watch televisual… Continue reading SHOULD YOUR STARTUP CONSIDER ADVERTISING ON TV?

MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide. Media Club’s made a pre-tax profit of $818 million for 2021. Total net sales from all traded media types amounted to CZK 5.2 billion. In its official announcement, the company said that… Continue reading MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications. The topic of diversity is increasingly emerging in society. One in four Germans (26 percent) report that they have dealt with the topic of diversity in society. According to respondents, diversity most often involves the topic of… Continue reading GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

11. 8. 2022 Nova will bet on new series of Policie Modrava, Pan Profesor, Specialisté or a new series of the cooking reality show Masterchef in autumn. Completely new shows are also in the pipeline. New, fourth series of the series Policie Modrava, premiere episodes of the second series of Pan Profesor, new episodes of the series Specialisté… Continue reading NOVA IN AUTUMN: POLICIE MODRAVA, PAN PROFESOR, MASTERCHEF AND NEW SERIES

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR