GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
6. 12. 2024 It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA
4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA
CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST
4. 12. 2024 In the group’s traditional New Year’s card, Snoop Dogg congratulates the “Publicizzles” Groupe on being the “top dog” among communications holdings. Publicis Groupe celebrates. Just for this year, the traditional New Year’s card transforms “The Wishes” into “The Wishizzles” with the help of Olympic-level “hype man” Snoop Dogg. The rapper, who as a special correspondent… Continue reading CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST
VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS
2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take? In a special episode of the Kuba with Nova podcast, the marketing director of Nova Jakub Strýček and Head of Brand Marketing Jakub Folauf answered this time. They also… Continue reading NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS
JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP
2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek. The winner of the Prima Group’s tender for a new commercial director (CCO) is Jan… Continue reading JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP
TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION
1. 12. 2024 The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION
NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
25. 11. 2024 The “Beer from the Air” campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition. Art Directors Club of Europe (ADCE) has announced the winners of the 33rd ADCE Awards – Best of European Design and Advertising. Of the four Czech finalists, only agency Triad Prague turned its nomination into a bronze… Continue reading FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN
22. 11. 2024 New channel Prima Port has been prepared for launch by Prima Group. The decision to launch it will be made next year. The upcoming channel Prima Port will be launched by the Prima Group next year at the earliest. However, its launch will be decided according to the market development in the first months of… Continue reading PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN
CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY
PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT
21. 11. 2024 RRTV has granted the Prima Group a licence for the terrestrial and internet broadcasting of the Prima Port programme. Television group Prima has been granted a broadcasting licence for its new channel called Prima Port. The award of the licence was announced by the Radio and Television Broadcasting Council (RRTV). The licence was granted for… Continue reading PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS
21. 11. 2024 The Association of Commercial Television (AKTV) is celebrating World Television Day for the eighth time this year. As part of the celebrations, a special promotional spot has been prepared for viewers to air on AKTV member television stations on Thursday, 21 November. Additionally, AKTV has organised an engaging programme at the headquarters of its members,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS
PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI
18. 11. 2024 Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation. The TV Prima’s Christmas programme will feature films such as Pretty Woman, Sám doma, as well as Wes Anderson and Borat. It will also present the Czech TV premieres of Zatmění, Jedna noc and the sequel to… Continue reading PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI
