HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE

23. 9. 2021 Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach. Recognizing TV’s… Continue reading HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV. The flag ship of Prima’s HbbTV, the iPrima application, has a new version of link site. Nearly 500 thousand viewers visit iPrima in HbbTV per month according to Prima. The most watched programmes include series (Slunečná)… Continue reading PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday. Today, five times more households receive a TV signal through IPTV than five years ago. Their share has grown from four to 22%. Terrestrial broadcasting remains the dominant… Continue reading IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

22. 9. 2021 Ordinace v růžové zahradě is the blockbuster series offered by the paid video platform Voyo. However, it is not known how many viewers it has attracted. Ordinace v růžové zahradě, which is only run on Voyo starting from this autumn, is the most watched programme within the paid internet service’s offering. Daniel Grunt, Head of Digital of… Continue reading GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

22. 9. 2021 The findings of the Atmdedia Index project indicate that the number of people paying for the receipt of TV broadcasting is growing in the Czech Republic. On average, they pay CZK 354 per month to service providers. They predominantly appreciate the option to watch multiple stations. On the contrary, nearly half of viewers do not… Continue reading THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

NOVA DEVELOPS ITS HBBTV, INTRODUCING A BREAKING NEWS BAR

21. 9. 2021 TV Nova launched a new breaking news functionality thanks to which viewers watching linear TV can click through to more information. In line with its digital strategy, TV Nova is working on the development of HbbTV (the red button). Last week, it introduced a new breaking news functionality in linear broadcasting. It is a bar… Continue reading NOVA DEVELOPS ITS HBBTV, INTRODUCING A BREAKING NEWS BAR

NOVA 2 BROADCASTING AS NOVA FUN SINCE MONDAY, NOVA ACTION GETTING CHANGED AS WELL

20. 9. 2021 The TV Nova group rebranded its Nova 2 channel to Nova Fun on Monday, 20 September. It also adjusted the logo and programme schedule of the Nova Action channel. On Monday, 20 September, the TV Nova group rebranded its Nova 2 channel to Nova Fun. It also adjusted the logo and programme schedule of the Nova… Continue reading NOVA 2 BROADCASTING AS NOVA FUN SINCE MONDAY, NOVA ACTION GETTING CHANGED AS WELL

RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES

17. 9. 2021 At present, inflation in the Czech Republic reaches the highest values in more than a decade. Its growth will be reflected in the prices of media services. According to the Czech Statistical Office (CSO), consumer prices have grown 4.1 % year on year in August, which has been the highest increase since November 2008. This development… Continue reading RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES

PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW

16. 9. 2021 The Council for Radio and Television Broadcasting (RRTV) granted licences to FTV Prima for a new programme Prima Show. The Council for Radio and Television Broadcasting (RRTV) granted FTV Prima licences for a new programme Prima Show. The licences are for nationwide terrestrial broadcasting and special transmission systems (the internet). The new channel is to focus mainly… Continue reading PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW

NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS

8. 9. 2021 A new HbbTV campaign targeting Max Reach has brought Sazka almost a million more viewers within 48 hours, the Nova TV group has announced. TV Nova has launched a new kind of campaign in collaboration with client Sazka via a red button (HbbTV) and its Max Reach targeting. This type of advertising for HbbTV builds… Continue reading NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS

TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO

2. 9. 2021 TV Nova showed its redesigned news studio. Logos of news programmes and their graphics are changing. TV Nova showed visualisations of a new design of its news studio. Nova intends to use it for its news and journalistic programming and selected sports events. It will start broadcasting from the redesigned premises on 5 September. The first… Continue reading TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content… Continue reading COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV

12. 8. 2021 The Council for Radio and Television Broadcasting (RRTV) granted TV Nova a licence for its Nova Lady programme for terrestrial and internet broadcasting. The Council for Radio and Television Broadcasting granted TV Nova two licences to operate the Nova Lady female-focused channel. They include licences for terrestrial broadcasting and broadcasting through the internet. Nova announced… Continue reading NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV

CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

11. 8. 2021 On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia. TV series and films have been the most watched formats among the Czech TV viewers for a long time. As the… Continue reading CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender. In July, Kantar Media a Nielsen Admosphere sent their proposals to participate in the tender invited by the Association of Television… Continue reading BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR

6. 8. 2021 The Nova media group will make its Voyo video portal accessible through the HbbTV platform, i.e. through hybrid broadcasting. The upcoming innovation is in the final phase of testing and it has already been available in its beta version via Nova Gold.  Voyo’s entry to HbbTV will significantly increase its availability. Viewers will not have… Continue reading THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN

5. 8. 2021 Nova Group’s portfolio of thematic stations will expand to include a new channel for women Nova Lady. At the same time, Nova 2 and Nova Action are subject to changes. Nova TV Group is going to make changes in its thematic channels. Nova 2 will be renamed to Nova Fun in the autumn and will focus… Continue reading NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN