PRIMA+ HAS 1.2 MILLION REGISTERED USERS
1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS
PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE
1. 8. 2024 New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts. The ZOO series will return to the screens from 27 August and its storyline will conclude during TV… Continue reading PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE
FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA
29. 7. 2024 The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency. Media Club, a member of the Prima Group, is officially the sole owner of Impression Media. Media Club has owned 80% of Impression Media since last March and acquired the… Continue reading MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA
PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS
OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS
26. 7. 2024 Along with the start of the Summer Olympics, the Olympic Festival starts at Lake Most, where individual sports and partners are presented. On Friday, 26 July, the Summer Olympic Games in Paris will kick off, and at Lake Most it will be possible to watch the Olympic action at the replica of the Eiffel Tower… Continue reading OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS
LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES
25. 7. 2024 The 30th annual creative competition is now open for entries. The winners will be presented on 10 October in Portorož. Creative and media agencies, producers, commissioners or even marketing communications experts can now submit entries to the Golden Drum creative competition that were launched between 22 August 2023 and 21 August this year. The deadline… Continue reading LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES
HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE
24. 7. 2024 The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team’s sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country… Continue reading HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE
“VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN
24. 7. 2024 “Voyo will grab your attention” – that’s the new summer brand campaign, highlighting the fact that subscribers can watch their favourite film or series anytime, anywhere and, most importantly, that there really is something for everyone. Voyo is not only number one in the Czech market in terms of local content. This campaign is the… Continue reading “VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN
TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK
24. 7. 2024 TV Nova continues its growth trend and managed to improve its revenue and profit in 2023. TV Nova, the operator of the Nova Group’ s TV stations and the Voyo video portal, increased its revenues and net profit last year. The company’s annual report for 2023 shows that revenues amounted to CZK 7.8bn and increased… Continue reading TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK
OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS
23. 7. 2024 On Friday 26 July, the Summer Olympics will kick off in Paris. The Czech Olympic Team partners have prepared thematic campaigns and other activities. The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad, will kick off in Paris on Friday 26 July. For more than two weeks, the French capital will host sports… Continue reading OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS
RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS
22. 7. 2024 Brands that manage to incorporate a ritual into their products and services are able to establish a closer emotional relationship with consumers. Every brand is said to have it in them. The ability to infuse a ritual into their product or service that strengthens the relationship with consumers. An example of this is the Kitkat… Continue reading RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS
DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT
19. 7. 2024 After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January – at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station’s development, played into his hands.… Continue reading DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT
THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION
19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation. In the first half of this year, Live Nation and the festival series Hrady CZ are among the strongest advertisers among the organisers of music events and the events themselves. This is according to data from… Continue reading THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION
NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ
18. 7. 2024 Experienced journalist Vedran Kovačević has been running nova.cz since September 2023. He returned to Nova after almost ten years, from 2012 to 2014 he was the dramaturge of Volejte Nová. The editorial team of nova.cz has exclusive access to the filming of original formats of the entire Nova Group, offering viewers a unique behind-the-scenes look.… Continue reading NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ
NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2
18. 7. 2024 Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24. Vukový opis is an auxiliary service for blind and partially sighted viewers. The audio… Continue reading NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2
THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES
15. 7. 2024 The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators. While children born after 2010 do not yet represent independent spending power, they already demonstrate greater technical prowess than older generations. Moreover, the alpha generation does not place much emphasis… Continue reading THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES
KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE
15. 7. 2024 Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption, says Kim Portrate, CEO at ThinkTV. There’s never a dull moment in… Continue reading KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE
