NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take? In a special episode of the Kuba with Nova podcast, the marketing director of Nova Jakub Strýček and Head of Brand Marketing Jakub Folauf answered this time. They also… Continue reading NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek. The winner of the Prima Group’s tender for a new commercial director (CCO) is Jan… Continue reading JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

1. 12. 2024 The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR

25. 11. 2024 The “Beer from the Air” campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition. Art Directors Club of Europe (ADCE) has announced the winners of the 33rd ADCE Awards – Best of European Design and Advertising. Of the four Czech finalists, only agency Triad Prague turned its nomination into a bronze… Continue reading FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR

PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN

22. 11. 2024 New channel Prima Port has been prepared for launch by Prima Group. The decision to launch it will be made next year. The upcoming channel Prima Port will be launched by the Prima Group next year at the earliest. However, its launch will be decided according to the market development in the first months of… Continue reading PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN

CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT

21. 11. 2024 RRTV has granted the Prima Group a licence for the terrestrial and internet broadcasting of the Prima Port programme. Television group Prima has been granted a broadcasting licence for its new channel called Prima Port. The award of the licence was announced by the Radio and Television Broadcasting Council (RRTV). The licence was granted for… Continue reading PRIMA TV HAS LICENSED ITS NEW CHANNEL PRIMA PORT

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS

21. 11. 2024 The Association of Commercial Television (AKTV) is celebrating World Television Day for the eighth time this year. As part of the celebrations, a special promotional spot has been prepared for viewers to air on AKTV member television stations on Thursday, 21 November. Additionally, AKTV has organised an engaging programme at the headquarters of its members,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS

PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

18. 11. 2024 Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation. The TV Prima’s Christmas programme will feature films such as Pretty Woman, Sám doma, as well as Wes Anderson and Borat. It will also present the Czech TV premieres of Zatmění, Jedna noc and the sequel to… Continue reading PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

15. 11. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2024, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2024: Best Use of… Continue reading WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050

13. 11. 2024 FTV Prima and Digital Broadcasting have expressed their long-term support for terrestrial TV broadcasting through comments on the Spectrum Management Strategy. FTV Prima and DVB-T2 multiplex 24 operator, telecommunications firm Digital Broadcasting, have expressed their joint support for the preservation and development of terrestrial television broadcasting in the Czech Republic. They responded by comment form… Continue reading PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050

THE FOREIGN EDITORIAL OFFICE OF CNN PRIMA NEWS WILL BE HEADED BY FRANTIŠEK LAVIČKA

12. 11. 2024 František Lavička will head the foreign desk of CNN Prima News from January 2025. The foreign editorial office of CNN Prima News will be headed by František Lavička from January 2025. The current editor of the foreign editorial office will replace Matyáš Zrna, who is leaving to lead the editorial office of Aktuálně.cz. František Lavička… Continue reading THE FOREIGN EDITORIAL OFFICE OF CNN PRIMA NEWS WILL BE HEADED BY FRANTIŠEK LAVIČKA

CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

12. 11. 2024 This year’s edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference. This year, Art Directors Club (ADC) awarded the most creative campaigns in the Effie Czech Republic competition… Continue reading CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”