IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

4. 4. 2025 Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase. Consumer interest in shopping via TV is growing,… Continue reading IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance. “It’s been a favorite question among marketing pundits, and the consensus today is that advertisers need brand building and performance marketing to work in… Continue reading NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

30. 3. 2025 The global advertising market is slowing down due to growing economic uncertainty, trade barriers and tightening regulation. According to WARC’s latest study, ad spending growth will decline by $20 billion over the next two years. WARC’s new study shows that global ad spending will grow 6.7 percent this year to $1.15 trillion, but that is… Continue reading WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

HBBTV REACHES 100 MILLION HOMES IN EUROPE

27. 3. 2025 At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes. The HbbTV Association announced the milestone Thursday, based on market estimates by research company Dataxis. It’s anticipated the number of HbbTV households will continue to rise, reaching 108 million by the end of 2025, up from 97… Continue reading HBBTV REACHES 100 MILLION HOMES IN EUROPE

BUILDING BRANDS THAT MATTER: LESSONS FROM A DECADE OF THE WORLD’S MOST EFFECTIVE CAMPAIGNS

27. 3. 2025 As WARC’s Rankings season comes to an end we’ve taken a deep dive into the state of sustainability campaigns over the last decade. A new report, Sustainability in the WARC Effective 100, in partnership with sustainability marketing expert Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in… Continue reading BUILDING BRANDS THAT MATTER: LESSONS FROM A DECADE OF THE WORLD’S MOST EFFECTIVE CAMPAIGNS

STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

26. 3. 2025 More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis. This trend is especially true for users aged 25 to 34 and those in households with young children, who are far more likely to “trust the… Continue reading STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results… Continue reading MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes. The honeymoon between the streaming industry and consumers is definitely over, with a new consumer survey showing deep dissatisfaction. Nearly half (47%) of those surveyed by Deloitte said they pay too much for… Continue reading SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

24. 3. 2025 Analysis of 10 of the top OTT platforms showed the average price in the US going up 14% last year, while ad-based plans reduced the cost by 42%.  Battle for the American Couch Potato Report Revenue from over-the-top TV service subscriptions increased 18% in 2024, Convergence Research found in its latest “Battle for the American… Continue reading STUDY USA: BEFORE 2028, 76% OF US HOMES WILL CUT THE CORD

STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

14. 3. 2025 A new study of 5,000 US subscribers has found they’re finding new ways to save money through bundling. Bango’s Subscriptions Assemble study records that nearly a quarter of US subscribers (23%) over $100 per month on streaming and subscription services, equating to over $1,200 a year. Subscribers are swapping their standalone subscriptions for combined ‘bundle’ deals.  According… Continue reading STUDY USA: ONE IN FOUR AMERICANS SPEND OVER $100 A MONTH ON STREAMING AND SUBSCRIPTIONS

STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

7. 3. 2025 Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience. Beyond the chart: Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data. But human oversight is… Continue reading STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025

26. 2. 2025 The allure of closed-loop measurement and “collapsing the funnel” fuels investment in shoppable media Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and… Continue reading SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025

5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

24. 2. 2025 Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024. “Two-thirds of the US population use connected TVs. In Canada, it’s nine in 10 people in the population,” our analyst Bill Fisher said on an episode of “Behind the Numbers.” “This is a… Continue reading 5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE

24. 2. 2025 Smart TVs have emerged as the main viewing device for US internet users, but in Europe broadcast TV still reigns, according to new research by Ampere Analysis. Among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the United States. Time spent watching content on Smart TVs has increased… Continue reading SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS

14. 2. 2025 The agreement on terminology and how it is used will help simplify buying and selling of ads. At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV Advertising Terminology. The effort is important because commonly… Continue reading MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS

STUDY EU: TV DOMINATES VIDEO IN EUROPE

12. 2. 2025 TV still dominates video in Europe, but viewing time in key markets drops by 30 to 55mn over 5 years. Linear TV is pursuing a slow decline, both in terms of viewing time and revenue generated, in the most advanced media markets worldwide. In Western Europe, it is still nonetheless the largest audience driver for… Continue reading STUDY EU: TV DOMINATES VIDEO IN EUROPE

STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS

11. 2. 2025 U.S. consumers are projected to spend a record-breaking $27.5 billion for Valentine’s Day in 2025. Jewelry, a night out, and flowers top the list of most popular gifts. Retailers are anticipating a boost, especially with the holiday falling on a Friday this year. Valentine’s Day is just days away, and Americans are preparing to spend… Continue reading STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS