THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS
28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS
HBBTV: BREATHING LIFE TO BROADCAST TV
1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV
TV TUNES IN TO SUSTAINABLE ADVERTISING
26. 3. 2024 This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising… Continue reading TV TUNES IN TO SUSTAINABLE ADVERTISING
FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
21. 3. 2024 FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world. Today’s televisions have allowed for many years the convenience of being connected to the Internet. The viewer does not need to install any additional equipment such… Continue reading FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
20. 3. 2024 Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available. „There ain’t half been some clever bastards,” sang Ian Dury around 1977. It’s not his nicest title nor best song, but it’s a nice paean to Noël Coward,… Continue reading TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK
12. 3. 2024 It seems inevitable that artificial intelligence will transform advertising. But it’s not just going to be about chatbots writing taglines or algorithms tailoring creative on the fly. Instead, the biggest impact will be quieter, more fundamental, and far-reaching: a dramatic shift in the supply curve for quality reach, because, as most people in marketing focus… Continue reading ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK
U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
11. 3. 2024 With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can,… Continue reading U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024
6. 3. 2024 SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate. TV had its fair share of bad press in 2023. Lowlights included a rather tepid Ofcom Media Nations report, a since-revoked article from Grace Kite in Marketing Week about the rising cost of TV and finally ending the… Continue reading DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024
HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
5. 3. 2024 The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin. Retail media and connected TV (CTV) stand out as two of the fastest-growing mediums in the digital landscape in 2023, with no signs of stopping. They are both poised for significant… Continue reading HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS
4. 3. 2024 General artificial intelligence (AGI) could be here within five years. Jensen Huang, the head of US company Nvidia, said this at an economic forum held at Stanford University on Friday. He was responding to a question about how long it would take to create computers that think like humans, Reuters reported. Nvidia is the world’s… Continue reading GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS
INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR
24. 2. 2024 Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications. This year has been a busy one for sporting events. Football fans will be treated to the Euro – the European Football Championship, followed by the Copa América. Then in the summer, the… Continue reading INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR
IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video. Two important headlines from MediaPost this week: “Total TV Viewing Hits 4-Year High In January” and “Linear TV ‘Down, Streaming ‘Flat To Slightly Up’: Analyst.” Let’s look at them one at a time. The first story reported the latest Nielsen… Continue reading IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD
21. 2. 2024 Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look… Continue reading CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD
KANTAR: U.S. STREAMING MARKET NEARS SATURATION
17. 2. 2024 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar. The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. Kantar’s latest Entertainment on Demand… Continue reading KANTAR: U.S. STREAMING MARKET NEARS SATURATION
FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024
16. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024
TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES
10. 2. 2024 The rapidly changing entertainment industry has had two work stoppages in three years — the pandemic and the WGA and SAG-AFTRA strikes — and continues to grapple with an “existential crisis” of inclusion that has been decades in the making. How will Hollywood adapt so that it can move forward? Now that the strikes are… Continue reading TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES
FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024
8. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024
72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES
6. 2. 2024 iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, “funny” ads have become the norm at this point – especially this past year, when 72% of Big Game… Continue reading 72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES
