WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?
25. 5. 2024 How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV. Recent investments into online offerings certainly suggests streaming is one route to achieve this goal. ITV, which released its results last week, said 2023 was the year of… Continue reading WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?
HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
6. 5. 2024 Here’s how to navigate the brave new world of streaming Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. Although CTV is now taking home the largest slice of total TV usage, it doesn’t always provide advertisers with… Continue reading YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS
28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS
HBBTV: BREATHING LIFE TO BROADCAST TV
1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV
TV TUNES IN TO SUSTAINABLE ADVERTISING
26. 3. 2024 This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising… Continue reading TV TUNES IN TO SUSTAINABLE ADVERTISING
FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
21. 3. 2024 FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world. Today’s televisions have allowed for many years the convenience of being connected to the Internet. The viewer does not need to install any additional equipment such… Continue reading FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
20. 3. 2024 Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available. „There ain’t half been some clever bastards,” sang Ian Dury around 1977. It’s not his nicest title nor best song, but it’s a nice paean to Noël Coward,… Continue reading TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK
12. 3. 2024 It seems inevitable that artificial intelligence will transform advertising. But it’s not just going to be about chatbots writing taglines or algorithms tailoring creative on the fly. Instead, the biggest impact will be quieter, more fundamental, and far-reaching: a dramatic shift in the supply curve for quality reach, because, as most people in marketing focus… Continue reading ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK
U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
11. 3. 2024 With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can,… Continue reading U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024
6. 3. 2024 SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate. TV had its fair share of bad press in 2023. Lowlights included a rather tepid Ofcom Media Nations report, a since-revoked article from Grace Kite in Marketing Week about the rising cost of TV and finally ending the… Continue reading DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024
HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
5. 3. 2024 The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin. Retail media and connected TV (CTV) stand out as two of the fastest-growing mediums in the digital landscape in 2023, with no signs of stopping. They are both poised for significant… Continue reading HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS
4. 3. 2024 General artificial intelligence (AGI) could be here within five years. Jensen Huang, the head of US company Nvidia, said this at an economic forum held at Stanford University on Friday. He was responding to a question about how long it would take to create computers that think like humans, Reuters reported. Nvidia is the world’s… Continue reading GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS
INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR
24. 2. 2024 Watching sporting events has undergone a significant change in recent years. And sponsors must take it into account when preparing their communications. This year has been a busy one for sporting events. Football fans will be treated to the Euro – the European Football Championship, followed by the Copa América. Then in the summer, the… Continue reading INVESTMENTS FOR SPORTS RIGHTS ARE INCREASING EVERY YEAR
IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
22. 2. 2024 Dave Morgan reflects on how we currently view the world of television and total video. Two important headlines from MediaPost this week: “Total TV Viewing Hits 4-Year High In January” and “Linear TV ‘Down, Streaming ‘Flat To Slightly Up’: Analyst.” Let’s look at them one at a time. The first story reported the latest Nielsen… Continue reading IT’S ALL TV: STOP SILO-ING IT BY DELIVERY METHOD
CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD
21. 2. 2024 Global advertising spend is predicted to top $1 trillion for the first time in 2024, but the adoption of artificial intelligence means there are concerns around media quality which affect all aspects of media planning and buying, says a new WARC report. Why you should read the report The Future of Media 2024 takes a look… Continue reading CHALLENGES FOR MEDIA PLANNING IN AN AI-DRIVEN WORLD
