The Czech campaign "National Day without Haste", prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions.
For the third time in a row, the campaigns of the Czech Association of Insurance Companies (ČAP), under which the agencies McCann Prague and Hero & Outlaw are signed, succeeded at the Cannes Lions International Festival. This year, they won bronze in the Direct category for their campaign "National Day Without Rush".
As in the previous year, the campaign drew attention to speeding accidents. National No Rush Day fell on 3 April, culminating in the stopping of the Old Town Clock and 138 bells being rung by the Grim Reaper to commemorate the number of road casualties caused by speeding.
Video: Czech Association of Insurance Companies
The first edition of the campaign was awarded at Cannes last year, two years ago the agencies took silver for the "13 minutes" project.
Source: mediaguru.cz
