NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP brands in 2023 and information on the TOP brands in the knowledge area at the end of 2022 and at the end of 2023.
Source: Nielsen (internet monitoring, source: SPIR Nielsen, prices according to ATO-Nielsen TV viewership). Data include media types: TV, Internet, print, OOH, radio, Internet includes advertising in the scope of the Admonitoring project. NADA Research, n=3509, Internet population 15+, CNP wave 9-12/2022 and 9-12/2023.Sazka holds the absolute top spot in the Betting and Lotteries category, according to the data, in all three rankings. It has translated its gross advertising spend of over two billion crowns last year into the top spot in supported familiarity among consumers at both the end of 2022 and the end of 2023. In December 2023, its familiarity among people using sportsbook services reached 98.7%.
Tipsport and Fortuna vie for second and third place in brand awareness. At the end of 2022, Fortuna had a slight advantage, but a year later Tipsport took second place. Both brands are also in second and third place in the gross advertising investment ranking, with Tipsport in second and Fortuna in third place.
MerkurXtip and Korunka came fourth and fifth in terms of advertising volume. Korunka narrowly missed out on fifth place in the knowledge ranking, placing it sixth. Fifth position in knowledge belongs to Synot Tip, trailing Chance in fourth. However, neither of these brands featured in the Top Advertisers ranking in the last year.
Source: mediaguru.cz
