Television group Nova achieved the highest share in all major audience groups in both daytime and prime-time in October. It was also the only one of the top three domestic TV groups to improve year-on-year. This is according to official data from the ATO-Nielsen TV audience measurement.
The position in the broader audience group 15+ in all-day broadcasting continues to be balanced. Only 0.3 percentage points separate the second Prima group and the third Czech Television group. In prime time they have also swapped the rankings. In both the 15-54 and 18-69 groups, Prima is the second strongest. In these viewer categories, the Nova group has the highest share.
The representation of thematic TV stations continues to grow, with Atmedia approaching 7% in its primary 18-69 group. It is helped by the increasing share of Televize Seznam, up 0.4pps year-on-year and approaching the 2% mark. It is separated from the Barrandov group by 0.35 percentage points. In primary airtime, Televize Seznam is growing even faster and has already just crossed the 2% threshold in October. Its share here is higher than TVB's.
Share of TV groups (%), October 2024, all day
Share of TV groups (%), October 2024, prime-time
Source: ATO-Nilesen, TV live+TS0-3 as of 4 November 2024. Prime-time = 19:00-23:00, change shown in percentage pointsThe stations with the highest year-on-year growth in audience share in October were Nova Cinema, Televize Seznam, ČT2 and Nova (applies to CS 4+).
The most watched programme in October was StarDance (CT1) broadcast on 19 October with 1.7 million viewers (15+). The next places were also occupied by StarDance episodes broadcast on 12.10. and 26.10. The top most watched programmes in October were also Policie Modrava (Nova) with 1.3 million and Záhadné případy (Nova) with 1.29 million (shown for CS 15+).
Source: mediaguru.cz
