He will serve in this position together with Petr Hatlapatka, commercial director of the online division of Media Club. Jan Durák will take over the programmatic advertising agenda, while Ondřej Ježek, head of Prima Group's digital content strategy, will handle publishing matters.
Petr Miláček is moving to the management of WeLoveMedia and will take on the role of CEO. Prima Group's commercial director Vladimír Pořízek has been appointed as the second managing director.
"The acquisition of Impression Media and WeLove Media was a strategic step for us, which made us a number two in the field of online advertising. After a year of successfully integrating both companies into the Prima Group portfolio, Roman Stolejda and David Bauckmann and I agreed to part ways. I would like to thank both gentlemen for their cooperation and help in setting up the teams and processes and wish them much success in their personal and professional lives,"
says Vladimír Pořízek, Commercial Director of Prima Group.
"In the course of our cooperation, it became clear that our vision, goals and direction of the company are different from Media Club's ideas. We have come a long way in recent years with Impression Media and WeLove Media - from a small agency we have built a team of forty. We managed to successfully integrate both companies into the Prima Group and set up mutually functioning processes as well as improve Media Club's online portfolio and advertising products. We continue to wish both Impression Media and WeLove Media all the best,"
adds Roman Stolejda, the current CEO and founder of Impression Media and WeLove Media.
Impression Media was founded in 2004 with the aim of offering advertising formats of Czech servers to advertisers under the umbrella of one entity. In 2023, it was included in the Prima Group's portfolio, making the media house the number two in the online advertising market. It represents more than 153 Internet servers from all segments and can reach up to 6,609,943 Czech Internet users per month. The WeLove Media brand was created last year by renaming the original agency Programmatic Media.
Soure: parabola.cz
