Prima Group generated 800 million impressions across its social media accounts in this year's first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima's Instagram profile increased by 70% in the first quarter. Viewers' top formats include Máme rádi Česko, Inkognito and ZOO Nové začátky. Prima said this in its press release on Monday afternoon, citing data from Google Analytics, Meta, TikTok and Youtube.
Among the most successful campaigns on social media within the promo new formats was the relationship series Jakub a Sara. The launch campaign reached 20 million impressions across Meta, TikTok, YouTube platforms. The format's reach was particularly strong on YouTube, where it held the top spot in Trends for a week. CNN Prima News profiles also had a record month of March, exceeding 200 million impressions.
New shows on prima+
Since its launch, reality show StarHouse has fought its way to second place among paying users of the prima+ service in terms of video views, just behind ZOO Nové začátky. Also premiering towards the end of the month was the comedy series Jakub a Sara, which opened in second place in terms of viewers among paying users. The crime drama Případ tanečnice then started right behind it in third place.
The second series of Vandráci, in which Pavel Liška and Jan Révai travel around New Guinea, also found viewers. Also new was the true crime series České vraždy, which focuses on eight Czech cases.
Source: mediaguru.cz