SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX - ScreenVoice.cz

The Eagles knocked off the Chiefs and Fox set a record for viewership.

On Monday, Fox reported that Super Bowl 59 was watched by an average of 126 million viewers. Those numbers come from Fox's projections, including Nielsen's quick national stats and Tubi/NFL's first-page analysis. Fox updated its Super Bowl viewership numbers on Tuesday, announcing that Super Bowl 59 was watched by an average of 127.7 million viewers.

Fox said Super Bowl viewership peaked in the second quarter from 8 p.m. to 8:15 p.m. CST, reaching 137.7 million viewers. The company also said that record streaming viewership was recorded with an average minute viewership of 14.5 million viewers. Meanwhile, Tubi, which streamed the match for free, achieved an average minute viewership of 13.6 million viewers.

The huge viewership comes despite the game not being competitive at the end due to the Philadelphia Eagles' decisive win over the Kansas City Chiefs. It also comes at a time of unprecedented demand for advertising space in 2025.

This year, Fox sold a 30-second ad for more than $8 million for the first time, with more than 10 ads at that price and a list of advertisers ready to jump on any availability. Pregame ads also sold for $4.5 million, and postgame ads could reach $4 million.

The company sold out the game several months in advance, and ADWEEK previously reported that Fox was approaching $700 million in national ad sales alone, a new record.

"We've seen an increase in demand where you can aggregate a significant amount of scale in one ad. You can't do that in other places. Really, live sports is the last bastion where you can do that,"

Mark Evans, head of ad sales for Fox Sports, previously told ADWEEK.

In an interview with ADWEEK back in May 2024, Mark Marshall, the company's head of advertising sales, said that preliminary discussions have already begun regarding the Super Bowl and other live streaming opportunities.

"We have people that we have multi-year contracts with that are either entertainment or entertainment and sports, so there are conversations going on regarding not only the Super Bowl discussion, but also the Olympics, SNL 50," Marshall said. "We have a lot of these events that span multiple broadcast seasons. So we're having discussions with those people."