In the first half of this year, Live Nation and the festival series Hrady CZ are among the strongest advertisers among the organisers of music events and the events themselves. This is according to data from Nielsen's Ad Intel advertising monitoring.
Live Nation, which backs Bob Dylan, Bryan Adams and Bruce Springsteen, among others, advertised at a list price of over CZK 47 million. The advertising value of the Hrady CZ festivals exceeded CZK 24 million.
Ad Intel advertising monitoring obtains data through independent collection (Television, Print, Radio), declarations of the involved entities (OOH sector) and a combination of both approaches (Internet).
Source: mediaguru.cz
