YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA

The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes.

This year's seventeenth edition of Young Lions, a creative competition and training programme for young communications professionals up to and including 30 years of age, has announced the winners in each category. Seventy teams entered this year's competition, tackling assignments from four organizations in five categories. Twenty judges decided on the winners. The young teams from Dentsu agencies (three medals - one silver, two bronze and one honorable mention), WMC Grey (three medals - two gold, one silver) and Zaraguza (one gold, one bronze and one honorable mention) collected the most medals. Two awards each were collected by VML and Ami Communications and one each by Hero & Outlaw, PHD/OMG, Bison & Rose, YYY agency and David Čedík. The most competitive category was Digital (23 teams), followed by Media (17 teams) and PR (16 teams).

Media

• The Media category was won by a team consisting of Ivanna Yovzhiy and Michaela Tvrdíková from Zaraguza agency.


• Second place went to the pair of Dieu Linh Phan and Lucia Štoffová, representing the VML agency.


• Two teams took third place: Matyáš Gelnar and Kristýna Šteffelová from the Dentsu agency and Anna Krupičková from the PHD agency together with Teresa Kanzelsbergerová from OMG.


• The duo Lucia Urbaníková and Michael Krhut, also from the Zaraguza agency, and Tereza Košt'álková together with Klára Exnarová, representing the VML agency, also received honorable mentions for their performances.

Digital

• In the Digital category, the winning team consisted of Václav Pruner of WMC Grey and David Čedík, representing the eponymous entity.


• The second place was taken by Marek Paštika and Kryštof Henzl, also from WMC Grey.


• Third place goes to Štěpán Zahálka and Tereza Kovandová, representing Dentsu agency.


• Honourable mention in this category went to Oleksandra Horobiienko and Cedrik Kryštof Šín from the YYY agency.

PR

• In the PR category, the first place went to the team of Jakub Wija and Adam Rektor Polánek from the agency Hero & Outlaw.


• The jury awarded two silver position awards. They went to teams from AMI Communications - Andrea Laštovičková and Karolína Hájková and Terezie Hofmanová with Kristýna Michálková.


• The third place was taken by Monika Indrová and Terezie Krejčí, representing the agency Bison & Rose.


• Honourable mention went to Tereza Drábková and Anežka Slamová from Dentsu agency.

Print

• In the Print Advertising category, the gold was won by the duo Aneta Lišková and Zuzana Soukupová of the WMC Grey agency.


• Second place went to Michal Plecháč and Olga Shustova, representing Dentsu agency.


• The third place was won by Bára Šimoníková and Václav Kudělka from the agency Zaraguza.

Marketers

• In the Marketers category, the winners were Daniela Valenta and Jaroslav Garai, representing the Heineken brand.


• The jury did not award second or third place in this category. Honourable mention went to Sofie Peřinová and Alena Holanová from Allegro.

Briefs

Media

Contestants had to design a campaign that would reach the public and motivate 1,000 new families to foster. The campaign had to raise awareness of fostering, gain 100,000 regular followers and bring 1,500 serious applicants into the fostering club. The proposal is being developed for Spirit, an organisation that promotes fostering and works to ensure that no child has to grow up in an institution.

Digital

The contestants had to design a digital campaign that motivates farmland owners to actively care for the land and also to restore the landscape without having to worry about complex bureaucracy. The campaign had to collect landowner contacts, change the perception of farmland ownership as a passive asset and create a community of engaged landowners. The proposal is for Živá krajina, a non-profit organization that connects landowners with communities seeking sustainable adaptation measures.

Print

Contestants were tasked with creating a print ad design that raises awareness of the crisis assistance provided by the Blue Door Center and motivates people in mental distress to utilize this service. The advertisement should appeal to the general public, destigmatise seeking professional help and lead to an increase in the number of people accessing crisis help. The non-profit organisation Modré dveře focuses on mental health promotion and the provision of crisis intervention.

PR

Contestants were asked to design a PR campaign that would help overcome the taboos associated with children's palliative care and raise awareness of its complexity. The campaign had to reach the general public, journalists, content creators and policy makers and highlight the need for accessible and variable care across regions of the country. The proposal is being prepared for the Czech Society of Palliative Medicine and Pallium.

Marketers

Competitors were asked to create a marketing campaign that motivates farmland owners to engage with the project on landscape restoration measures. The campaign had to effectively reach two main target groups - an older generation of owners who see land as a family heirloom and a younger generation making decisions based on investment potential - and lead them to a simple step: filling out an online form. The proposal is for the Živá krajina initiative.

Proposals

President - Tereza Svěráková, Creative Lead, OAK Prague, Pavla Hajnová, Managing Director, Dentsu X, Petra Pipková, CEO, Mindsquared, Ondřej Šimůnek, CEO, Wavemaker

Digital: President - Jake Barrow, Chief Creative Officer, VML Czechia, Richard Axell, Associate Creative Director, LEGO Group, Michal Bubeníček, CEO & Partner, Etnetera Motion, David Kotrč, Head of Campaigns, Visibility, Barbora Fryč Šumanská, Head of Family & & Youth Audiences, MSL Czech

PR: President - Pavel Vlček, ASCOPA, Jitka Němečková, CEE Corporate Affairs Manager, Haleon, Ivo Půr, Chief Strategy & Innovation Officer, Hero & Outlaw, Jakub Splavec, Head of Strategic Communication, SK Slavia Praha, Václav Sochor, Head of Corporate Communication, Tipsport

Print: President - David Suda, Creative Director, WMC/GREY, Pavel Fuksa, Creative Director, Fuksaworks, Iva Nitkulinec, Creative Director, DDB Prague

Marketers: President - Pavlína Rieselová, Owner & Managing Partner Ewing Group, Honza Dvořák, Senior Brand Manager RTD, Plzeňský Prazdroj, Karolína Kostková, Head of Marketing, Refresher CZ

Young Lions 2025 Winners Overview

All contest entries are posted at https://younglionscz.circle.so/c/work/

Source: mediaguru.com