OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising. The grape wine category saw a change in terms of advertising investment last year. Compared to previous years, it increased in March, mainly in TV advertising. Overall, investments were up 14.4% year-on-year. This is… Continue reading WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

30. 10. 2024 The Ad Intel News series of short reports from Nielsen Research’s advertising monitoring complements last month’s ranking of the Top 5 brands in the School & Office Supplies segment. The Nielsen agency focused on the Back to School period, i.e. the months of August-September, comparing the past two years, i.e. 2023 vs. 2024. The values… Continue reading AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY