OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST
10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST
WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR
24. 1. 2025 Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising. The grape wine category saw a change in terms of advertising investment last year. Compared to previous years, it increased in March, mainly in TV advertising. Overall, investments were up 14.4% year-on-year. This is… Continue reading WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR
THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION
19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation. In the first half of this year, Live Nation and the festival series Hrady CZ are among the strongest advertisers among the organisers of music events and the events themselves. This is according to data from… Continue reading THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION
BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender. In July, Kantar Media a Nielsen Admosphere sent their proposals to participate in the tender invited by the Association of Television… Continue reading BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
18. 6. 2021 Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it is two billion Czech crowns more… Continue reading AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
