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all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionVIDEO ADVERTISING IMPACT STUDY – KEY FINDINGS
1. 7. 2020 What are the fundamental mechanics of TV and video advertising? How they works? Lets summarize it: How video works The Media Equivalence Study provides evidence of the power of video across all channels – especially when it comes to advertising recall indicators. Video advertising has a stronger impact on television than on YouTube and Facebook. Two… Continue reading VIDEO ADVERTISING IMPACT STUDY – KEY FINDINGS