NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category. NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP… Continue reading NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion. Advertising spending is growing globally, expected to increase 10.5% year-on-year this year to reach $1.07 trillion. This is according to a study by WARC, which compiled data from 100 markets around the world. “The global… Continue reading GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR