EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe. UK CTV viewing penetration was 91%, the second-highest among European… Continue reading EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.
SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
16. 9. 2024 The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?
FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST
13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition. The Fle Media Awards, a competition that recognises innovative use of media and a creative approach to media investment planning, has announced the shortlist for its 19th edition. Of the 55 entries,… Continue reading FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST
60 SPEAKERS AT THE FORUM MEDIA CONFERENCE
13. 9. 2024 The unifying theme of the conference is the phenomenon of AI with all its good and bad sides. Artificial intelligence, misinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home at the Forum Media conference in November. This year’s annual conference of the Marketing and Media… Continue reading 60 SPEAKERS AT THE FORUM MEDIA CONFERENCE
SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION
12. 9. 2024 As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a crucial strategy for long-term success. To meet the growing demand for sustainable options, IP Österreich, the… Continue reading SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION
LEADING IN SUSTAINABILITY: ITV’S CLIMATE TRANSITION AMBITION
12. 9. 2024 While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate Transition Plan, setting a new standard for environmental responsibility in media. ITV… Continue reading LEADING IN SUSTAINABILITY: ITV’S CLIMATE TRANSITION AMBITION
NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE
10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category. NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP… Continue reading NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE
STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING
3. 9. 2024 PwC’s five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues. The streaming world, which has been the subject of so much attention in recent years, will face new challenges. While the number of people streaming is still increasing, albeit at a lower rate… Continue reading STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING
STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS
2. 9. 2024 Fashion, art, and advertising are a triangle of creative worlds that influence and inspire each other. TV ads that combine the prestige of works of art with the individuality of fashion brands have the chance to impress with their originality and freshness. Fashion draws from art not only aesthetic elements such as colours, shapes, and… Continue reading TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS
PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY
2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases. New parents are a royal discipline for marketers a. Compared to their peers who don’t have kids yet, they shop mainly because they… Continue reading PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY
PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR
2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space. The increase in the price of TV advertising in 2025 could be as high as 20% on Prima Group stations and therefore in Media Club, said Prima Group’s CCO, Vladimír Pořízek, in an interview… Continue reading PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR
ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS
28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns. The new school year is approaching and with it, back-to-school campaigns targeting children and their parents are ramping up. They are responsible for purchasing school equipment, which entails a whole range of expenses. Last year, according to a survey conducted… Continue reading SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS
