VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE
11. 2. 2020 In an era of connected TV, direct-to-consumer streaming, and the bewildering consumption habits of Generation Z, TV measurement faces dramatic change. No available currency today can independently cover the increasingly diverse and fragmented ecosystem of multiplatform video distribution. Attempts to assess the value, depth and reach of a viewing instance against a common denominator will suffer greater… Continue reading VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE
TOP 11 VALENTINE’S DAY ADS
10. 2. 2020 It’s that time of year again. Can you feel it? Overpriced bouquets of roses being bought, people frantically trying to get a reservation at any restaurant they can and engagement ring sales are soaring through the roof. For those of us who are single, we are buying red wine and romantic comedies for the big… Continue reading TOP 11 VALENTINE’S DAY ADS
HOW GOOGLE, FACEBOOK, MICROSOFT, AND AMAZON BECAME THE MOST MANIPULATIVE ADVERTISERS ON TV
4. 2. 2020 The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like everything else—it’s Big Tech. For 32 years, USA Today’s Ad Meter has measured the popularity of Super Bowl ads, and this year’s list looked different than ever before. Google nabbed the No. 3 spot, Amazon No.… Continue reading HOW GOOGLE, FACEBOOK, MICROSOFT, AND AMAZON BECAME THE MOST MANIPULATIVE ADVERTISERS ON TV
WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES
3. 2. 2020 A multi-platform approach is essential in successfully targeting auto buyers. But it’s important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they’re in danger of missing out on the most important aspect of… Continue reading WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES
ADVERTISER LEADERSHIP CRITICAL FOR CROSS-CHANNEL VIDEO AD MEASUREMENT
30. 1. 2020 I’m writing this from Paris, where I’ve spent the past two days talking about the future of video ad measurement across television, over-the-top TV platforms, and video ads on the large digital search and social platforms, thanks to events hosted and driven by EGTA, the global trade association of TV ad sellers, and WFA, the… Continue reading ADVERTISER LEADERSHIP CRITICAL FOR CROSS-CHANNEL VIDEO AD MEASUREMENT
ALZA.CZ IS POURING MORE MONEY INTO ADVERTISING THAN KAUFLAND AND LIDL
22. 1. 2020 In 2019, TV aired more ads again in the Czech Republic with ad spots going up in price. According to Nielsen Admosphere, Alza.cz, the Czech largest e-shop, was the most powerful advertiser of the year. The leading advertiser in 2019 was Alza.cz, the largest local e-shop spending on ads nearly CZK 1.8 billion, thus outstripping… Continue reading ALZA.CZ IS POURING MORE MONEY INTO ADVERTISING THAN KAUFLAND AND LIDL
FUTURE TV ADVERTISING GLOBAL 2019: THE BIG TAKEAWAYS
6. 1. 2020 Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019, and you can see links to those stories at the bottom (click on the original link at the bottom). Here is a summary of our analysis. No.1: Television is back on the offensive When it comes to competing for… Continue reading FUTURE TV ADVERTISING GLOBAL 2019: THE BIG TAKEAWAYS
WHY TV IS MOVING TO IMPRESSIONS-BASED MEASUREMENT AND AUDIENCE TRADING
17. 12. 2019 Viewers, advertisers have come to expect more personalization, focus Both traditional and digital buyers recognize the power and value of TV advertising. This full-screen, nonskippable, sight-and-sound format delivers performance for both brand and direct response advertisers alike. What’s most exciting to those same buyers is that increased availability of viewing data and addressable screens will… Continue reading WHY TV IS MOVING TO IMPRESSIONS-BASED MEASUREMENT AND AUDIENCE TRADING
TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH
21. 11. 2019 While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media. TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by… Continue reading TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH
WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
20. 11. 2019 TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of… Continue reading WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
THE AGE OF SHOPPABLE TV ADS, ON A MASS SCALE, HAS ARRIVED
29. 10. 2019 Advertisers — and NBC Universal parent Comcast — will no doubt rejoice. After testing shoppable ads starting back in May, in linear programming including “Today” (Walmart), the French Open (Lacoste), the Tour de France (Zwift) and “Songland” (Roli), NBCU is rolling out the QSR-driven format across its lifestyle and unscripted programming. The ShoppableTV technology, created… Continue reading THE AGE OF SHOPPABLE TV ADS, ON A MASS SCALE, HAS ARRIVED
PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS
14. 10. 2019 We’re in the midst of the streaming wars, as Netflix, Amazon Prime, Hulu and a host of smaller players like Tubi, Fubo and CBS All Access fight to win new streaming video subscribers. The battle is escalating, with new entrants from Disney (Disney+), AT&T’s WarnerMedia (HBOMax), Apple (TV+) and Comcast/NBCUniversal (Peacock). All of them want… Continue reading PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS
CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES
8. 10. 2019 Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. An ad buyer considering connected TV has… Continue reading CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES
CZECH PRIMA PROMOTES HBBTV
7. 10. 2019 The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading CZECH PRIMA PROMOTES HBBTV
WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE
1. 10. 2019 Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room. This year, AKTV hosted… Continue reading WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE
THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”
12. 9. 2019 Brand exposure could have a profound effect on our behavior. In marketing, we talk a lot about brand. We all want to build brands that people connect with. Not just companies that sell things, but brands that move people to act—whether that be to vote, donate, buy, or support our cause in some way. And… Continue reading THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”
TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME
16. 8. 2019 Just in case we needed more evidence of the central role that advanced TV is already beginning to play in the media ecosystem, this week’s announcement of the re-merger of CBS and Viacom underscored it, big-time. In years past, the news would have been totally dominated by the traditional measures of power: ViacomCBS is now #1… Continue reading TRADITIONAL AND ADVANCED TV ARE MELDING IN REAL TIME
UK: ADDRESSABLE TV AD VIEWERS ARE MORE ENGAGED
16. 8. 2019 The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers. A white paper, AdSmart: Five Years and Forward, pulls together insights collated from five years of learnings into the UK addressable TV market through Sky’s AdSmart… Continue reading UK: ADDRESSABLE TV AD VIEWERS ARE MORE ENGAGED
