TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 This year’s trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD. With the new year comes an outlook on trends that will impact marketing activities. Marketers must account for the greater involvement of artificial intelligence, the growing popularity of virtual reality and short video formats, consumers’ increasingly high… Continue reading TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

WHAT DIDN’T CHANGE THE WORLD OF ADVERTISING IN 2018 – AND PROBABLY WON’T IN 2019

20. 12. 2018 It seems like a good time to relive some of the most-hyped technologies and trends predicted to change the world of advertising in 2018. Here are some of my personal favorites: Blockchain. There’s no question that blockchain technology will find many applications for the advertising industry at some point — some with real market impact. However, blockchain… Continue reading WHAT DIDN’T CHANGE THE WORLD OF ADVERTISING IN 2018 – AND PROBABLY WON’T IN 2019