FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY
12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY
CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG
12. 11. 2024 This year’s edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference. This year, Art Directors Club (ADC) awarded the most creative campaigns in the Effie Czech Republic competition… Continue reading CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG
EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
7. 11. 2024 The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year’s winners. Effie Czech Republic, organised by the Association of Communication Agencies (AKA), today unveiled its shortlist for the 2024 edition at the Forum Media conference. The most represented clients on the shortlist are Plzeňský Prazdroj, Česká Spořitelna, L’Oréal, Vodafone… Continue reading EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS
28. 6. 2024 Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year. The most important domestic advertising and marketing effectiveness competition, Effie Czech Republic, is opening applications for its 27th year. Interested parties can submit applications for all 16 categories. Contestants will be able… Continue reading EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS
AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
6. 5. 2024 The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market. The marketing communications market grew by 12% in 2023, and is expected to grow by 8.4% in 2024, bringing the total net investment… Continue reading AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
18. 10. 2023 In just three weeks Forum Media – the largest conference in the Czech Republic focused on media, marketing and communication – will take place. Check out the full programme, it’s worth it! More than 70 international and Czech stars of communication, marketing and media will perform at Forum Media on 9 November in Prague’s O2… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME
EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
8. 8. 2023 Agencies and sponsors don’t have much time left to submit projects to the Advertising and Marketing Effectiveness Competition. The deadline for submissions to the 26th Effie Czech Republic is approaching. Agencies and commissioners can only submit their campaigns to the advertising and marketing effectiveness competition organised by the Association of Communication Agencies (AKA) until Friday,… Continue reading EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
EFFIE IS OPENING APPLICATIONS
27. 6. 2023 Effie, the biggest domestic advertising and marketing effectiveness competition, is now open for entries. The Effie Advertising and Marketing Effectiveness Competition, organised annually by the Association of Communication Agencies (AKA), is opening applications for its 26th edition. Interested applicants can submit entries for all categories from 28 June to 18 August. This year, Effie will… Continue reading EFFIE IS OPENING APPLICATIONS
AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
16. 5. 2023 AKA estimates that the marketing communications market is worth CZK 136 billion. The marketing communications market in the Czech Republic is estimated at 136 billion. This is the expert estimate of the net marketing investment, according to research conducted by Nielsen for the Association of Communication Agencies (AKA). According to the research, investments will continue… Continue reading AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE
REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES
AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
7. 4. 2022 The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years. Despite the ongoing presence of Covid-19, the advertising market in the Czech Republic was doing relatively well in 2021. According to data from the Activation Research, which was… Continue reading AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
THE MEDIA MARKET SUPPORTS THE NEW AMENDMENT TO THE PHARMACEUTICALS ACT WHICH GOVERNS ADVERTISING
23. 1. 2018 Media operators and advertising agencies from professional associations support the new amendment to the Pharmaceuticals Act, which will be voted on at the plenary session of the Chamber of Deputies on Friday and which proposes to repeal the latest amendment to the Act on Regulation of Advertising. In the last year, the Act on Regulation… Continue reading THE MEDIA MARKET SUPPORTS THE NEW AMENDMENT TO THE PHARMACEUTICALS ACT WHICH GOVERNS ADVERTISING
