MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR
19. 5. 2022 Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows. Total monitored advertising investments in the media for the first four months of this year are up 15 percent year-on-year, according to AdIntel’s monitoring by Nielsen Admosphere.… Continue reading MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles,… Continue reading MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT
26. 4. 2022 Research in the Visegrad Four countries found that the public supports EU measures on media freedom. The first comprehensive survey of public attitudes towards media freedom in the Czech Republic, Hungary, Poland and Slovakia shows that 52% of people are concerned about the state of media freedom in their country. 71% of respondents support stronger… Continue reading RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT
CZECH TV GRP VOLUME ALMOST UNCHANGED
25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED
ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER
21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.
AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
7. 4. 2022 The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years. Despite the ongoing presence of Covid-19, the advertising market in the Czech Republic was doing relatively well in 2021. According to data from the Activation Research, which was… Continue reading AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR
EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS
2. 4. 2022 With U.S. streamers still driving local market growth, TV producers in continental Europe are juggling between the Hollywood studio business model — under which Netflix and the likes get all rights in return for full-financing plus a fee — and the pre-existing European model based on co-productions that leave indie producers with backend and give… Continue reading EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS
MEDIA LITERACY OF CZECHS IS INCREASING, ACCORDING TO RESEARCH
30. 3. 2022 The level of media literacy is generally increasing in Czech society. This is according to research by the Department of Media and Cultural Studies and Journalism at Palacký University in Olomouc and the STEM/MARK agency. The level of media literacy in Czech society is generally increasing (39/100 points in 2018, 49/100 in 2021). This is… Continue reading MEDIA LITERACY OF CZECHS IS INCREASING, ACCORDING TO RESEARCH
ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021
24. 3. 2022 The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring. Nielsen Ad Intel’s Admosphere monitoring data for 2021 shows that TV was again the strongest media type last year. The entire above-the-line advertising market… Continue reading ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021
ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media. Nielsen Admosphere’s advertising investment monitoring records a year-on-year increase of almost 17% in gross investment for the purchase of advertising space in the first two… Continue reading ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
SCREENFORCE GERMANY’S MARTIN KRAPF BECOMES PRESIDENT OF THE GLOBAL TV GROUP
1. 3. 2022 Martin Krapf, Non-Executive Board member of Screenforce Germany, has been appointed as the new President of the Global TV Group, the grouping of TV broadcasters and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America. He will work together with Catherine MacLeod, President and CEO of thinktv Canada, who will serve… Continue reading SCREENFORCE GERMANY’S MARTIN KRAPF BECOMES PRESIDENT OF THE GLOBAL TV GROUP
OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER
THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
11. 2. 2022 The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE
GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
30. 1. 2022 The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers. The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of… Continue reading GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK
27. 1. 2022 An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.
NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS
25. 1. 2022 The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms. For many industry participants, addressability – as… Continue reading NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS
