TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR
30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year. The Czech Republic continued to struggle with inflation and financial crisis this year, but according to all forecasts and the growing optimism of Czech consumers, the situation is slowly improving. However, the worse economic situation has… Continue reading TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR
ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
28. 11. 2024 Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care. The current geopolitical situation and climate change are having an impact on the global and domestic environment, which, combined with economic pressure, inflation and technological change, are fundamentally changing consumer values. What trends are influencing consumers today… Continue reading THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT
25. 11. 2024 The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)’s new “Shop with Max” ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers’ catalog. Viewers can navigate to those products by… Continue reading RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT
