NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV

5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals. Television group Nova achieved the highest share in all major audience… Continue reading NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES

24. 6. 2024 With the increasing number of TV sets connected to the Internet, the time spent on TV for activities other than watching TV broadcasts is also increasing. One quarter of Czech TV viewers over the age of 15 use their TV set for activities other than watching TV. More than 2 million people, compared to half… Continue reading CZECHS INCREASINGLY USE TV FOR OTHER ACTIVITIES

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group. In the Czech population in general, a negative attitude towards advertising prevails. Up to 83% of the Czech online population finds the amount of advertising in… Continue reading TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO. TV viewing in the Czech Republic in 2023 reached an average daily value of 3 hours and 19 minutes in the target group of people 4+. This… Continue reading AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR