THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY
25. 10. 2019 The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote. When display came along 20 years ago, it was a bit of a shock for traditional TV. Its world was video – and suddenly they had to compete with the display. Today’s connected TV… Continue reading THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY
4 TRENDS THAT WILL SHAPE VIDEO ADVERTISING IN 2019
3. 1. 2019 For brand marketers, video continues to be the most important story in media. Audience behavior is evolving rapidly across generations, and consumers now watch more than eight hours of online content every week, according toThe State of Online Video 2018 report by Limelight Networks. Faced with a fragmented device landscape, advertisers are seeking greater simplicity and… Continue reading 4 TRENDS THAT WILL SHAPE VIDEO ADVERTISING IN 2019
TELEVISION IS STILL NUMBER ONE. EVEN TODAY’S INTERNET SAVVY CHILDREN PREFER TV
9. 4. 2018 Even though children mostly moved from the television screen to a computer monitor or smartphone, television is still number one for them. Research shows that even today’s children still prefer TV over other types of media. Lifestyle Survey of Children conducted by the Association of Television Organisations (ATO) shows that television is still a number one daily (or almost daily) media… Continue reading TELEVISION IS STILL NUMBER ONE. EVEN TODAY’S INTERNET SAVVY CHILDREN PREFER TV
WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING
20. 11. 2017 On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV. ‘The Global TV Deck’ features figures from an initial… Continue reading WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING
