NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION
3. 4. 2023 Two in five share passwords for services, up from 27% in 2019, according to Parks Associates. New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at least one OTT subscription service, and that password sharing is also widespread, with 40%… Continue reading NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION
DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT
21. 3. 2023 Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research. Furthermore, the study found that direct-to-consumer OTT now accounts for close to 60% of… Continue reading DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT
HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?
15. 2. 2023 Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers… Continue reading HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?
TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
3. 1. 2023 This year’s trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD. With the new year comes an outlook on trends that will impact marketing activities. Marketers must account for the greater involvement of artificial intelligence, the growing popularity of virtual reality and short video formats, consumers’ increasingly high… Continue reading TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?
8. 11. 2022 While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences. The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked? This new study from… Continue reading 67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?
WHY AD PODDING WILL STAR IN THE NEXT SEASON OF TV ADVERTISING
29. 9. 2022 With both Netflix and Disney Plus going ad-funded, a new type of media buying is bringing the AVOD experience closer to its linear counterpart. Storytelling on CTV just got simpler… FreeWheel’s Stefanie Briec looks at a new technology that will take TV advertising to the next stage – dynamic ad podding. The article will explain… Continue reading WHY AD PODDING WILL STAR IN THE NEXT SEASON OF TV ADVERTISING
DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL
22. 9. 2022 Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL
WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023
25. 8. 2022 Brands will continue to invest in advertising in the second half of the year, but WARC expects a slowdown in 2023. Ad spend around the globe will rise 8.3% in 2022, before slowing significantly in 2023 – in a major new report, WARC downgrades expectations for global ad market growth by $90bn in the face… Continue reading WARC PREDICTS AN ADVERTISING INVESTMENT SLOWDOWN IN 2023
EXPERTS: PAY TV AND STREAMING TO CONVERGE
17. 8. 2022 Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge. As the media industry transforms, the TV business has seen unprecedented interest in the past two years. The overall picture is influenced by news media combined with savvy marketing and PR. But how do industry professionals see the changing… Continue reading EXPERTS: PAY TV AND STREAMING TO CONVERGE
„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL
10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading „YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL
THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN
1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.
DEMYSTIFYING CTV IN THE UK
5. 7. 2022 Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack. There’s a lot happening in the world of CTV. A lot of stories, stats, and forecasts. With so much noise it can be hard to pick out the tune. And this is a shame because CTV… Continue reading DEMYSTIFYING CTV IN THE UK
STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS
3. 6. 2022 Connected television (CTV) viewers in six European countries – including France, Germany and the UK – use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services. These findings came from a survey by FreeWheel, an ad-focused unit of media giant Comcast, and Happydemics, the research firm, of connected TV audiences in France, Germany,… Continue reading STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS
STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
5. 5. 2022 New Future Today survey finds that 94% of parents have increased co-viewing in the last year. While conventional wisdom holds that the proliferation of screens has produced more siloed viewing, a new survey commissioned by Future Today has found that family co-viewing among streaming audiences is actually increasing. “There is a misperception that the explosion in screens… Continue reading STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
WHY WE CAN’T APPROACH CTV AS JUST ANOTHER SCREEN
28. 2. 2022 CTV shares the premium quality, high engagement levels, and immersive content of TV. By building solutions that enable the use of data at scale, retaining ownership of their assets, and generating value for both buyers and sellers, the ad industry stakeholders can transform the premium video ecosystem and ensure that TV and CTV work in… Continue reading WHY WE CAN’T APPROACH CTV AS JUST ANOTHER SCREEN
MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
10. 2. 2022 TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV. According to the survey, conducted by The Harris Poll for TransUnion, the credit agency that has gotten into the connected… Continue reading MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
