WHAT’S THE MOST EFFECTIVE IN-STREAM AD FORMAT?

5. 2. 2023 Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. That is the question. The brazilian researchers wanted to know what was the most effective form of in-stream video advertising. They devised an experiment to test whether an ad’s position (either pre-roll or mid-roll) and whether or not it could be skipped,… Continue reading WHAT’S THE MOST EFFECTIVE IN-STREAM AD FORMAT?

THE ECONOMIC CRISIS HAS NOT AFFECTED SUPER BOWL ADVERTISING

3. 2. 2023 The SUPER BOWL, the final playoff game of the national football league, is approaching together with the advertising event of the year. Tough economic times seem to have no effect on the big game. This year, the National Football League finals, known as the Super Bowl, fall on Sunday, 12 February. Tough economic times do… Continue reading THE ECONOMIC CRISIS HAS NOT AFFECTED SUPER BOWL ADVERTISING

A CONVERSATION WITH CHATGPT ON ADVERTISING AND CREATIVITY

2. 2. 2023 Some headlines would have you believe that OpenAI’s ChatGPT can do anything – copywriter Alex Hamilton used the tool to come up with a new brand idea and a launch spot: this is what he (and it) came up with. I wanted to put AI to the test and see if it could create the… Continue reading A CONVERSATION WITH CHATGPT ON ADVERTISING AND CREATIVITY

BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT

1. 2. 2023 Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Everyone in marketing has heard about The Long and the Short of It (TLATSOI) and its authors Peter Field and Les Binet. But, as their grand theory reaches… Continue reading BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT

WHY TO INVEST IN VALENTINE ADVERTISING IN 2023

1. 2. 2023 The winter holiday season is often when most of the yearly sales happen. And once it’s over, no matter how much effort you put into getting back on track, you may still feel stuck in the unknown. However, you might not realize that another big opportunity is just around the corner. It’s Valentine’s day! Although mostly… Continue reading WHY TO INVEST IN VALENTINE ADVERTISING IN 2023

BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT

1. 2. 2023 Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both. Everyone in marketing has heard about The Long and the Short of It (TLATSOI) and its authors Peter Field and Les Binet. But, as their grand theory reaches… Continue reading BRAND-BUILDING ADS BOOST SHORT-TERM SALES, AND NOW YOU CAN PROVE IT

ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.

31. 1. 2023 The world embraced streaming during the pandemic, but as life starts returning to normal, subscription growth rates are slowing. However, predictions for double-digit growth continue into the near future. eMarketer expects streaming ad spending to reach $10 billion by the end of 2023. The challenge for many streaming companies has been staying competitive as more media… Continue reading ADVERTISING’S ROLE IN THE VIEWERSHIP BATTLE.

ABOUT THREE-QUARTERS OF PEOPLE WHO PLAN TO WATCH THE SUPER BOWL SAID THEY’RE EXCITED FOR THE ADS, RESEARCH SAYS

30. 1. 2023 A survey of 1,050 US adults recently conducted by Marketing Brew and Harris Poll suggests that viewership could be on track to continue an upward trajectory (last year, the game drew an average of 112 million viewers, a five-year high). What’s more, it found that potential viewers are almost as excited for the ads as… Continue reading ABOUT THREE-QUARTERS OF PEOPLE WHO PLAN TO WATCH THE SUPER BOWL SAID THEY’RE EXCITED FOR THE ADS, RESEARCH SAYS

ANGRY BEARDS HAS ITS FIRST TV COMMERCIAL

25. 1. 2023 In its first TV campaign, men’s cosmetics Angry Beards demonstrates for the “right to balls”. Angry Beards men’s cosmetics enters television for the first time with its commercial. The animated spot, which has been running on Nova Group stations since 16 January, introduces the brand as “the cosmetics that have balls”. “Our products are for… Continue reading ANGRY BEARDS HAS ITS FIRST TV COMMERCIAL

SIX TRENDS FROM THE IPA EFFECTIVENESS AWARDS

23. 1. 2023 From long-term brand-building activity to short-term activations that deliver on more immediate goals, a new WARC report, based on the 2022 IPA Effectiveness Awards, demonstrates how marketers can rise to current challenges. WARC has analysed the metadata of the winning entries to drill down into the themes and trends that are driving marketing success and… Continue reading SIX TRENDS FROM THE IPA EFFECTIVENESS AWARDS

THE MOST POPULAR ADS ON U.S. YOUTUBE IN 2022

20. 1. 2023 The US YouTube has published its ten most popular ads for 2022, including videos from Amazon and BMW USA, as well as trailers for new movies and TV shows. Amazon Amazon’s 90-second spot stars Scarlett Johansson and Colin Jost, who humorously show what would happen during an average day if Alexa could read minds. The… Continue reading THE MOST POPULAR ADS ON U.S. YOUTUBE IN 2022

ASMR VIDEO CAN INCREASE BRAND AWARENESS

19. 1. 2023 ASMR video as part of an advertising campaign is proving to be a good way to increase brand awareness. Running and splashing water, putting a warm towel on one’s face, massaging the head – all of these are things that can make people feel very comfortable. In addition, it is also possible to transfer these… Continue reading ASMR VIDEO CAN INCREASE BRAND AWARENESS

KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME

10. 1. 2023 Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels. Starting in January, 15s spots aimed predominantly at a younger traveller audience aged 25-35 will run for eight weeks on the… Continue reading KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME

TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY

9. 1. 2023 Advertising decision-makers may be pessimistic about TV ad budgets this year, but this channel still delivers, at least according to consumers. Based on US respondents from a MARCO global survey of 14,200 consumers, the report finds that ads on TV influence product or brand decisions more than other ad types. Asked to assign a rating… Continue reading TV ADS STILL DRIVE PURCHASES, US CONSUMERS SAY

THE ECONOMIC CRISIS AS A MARKETING OPPORTUNITY? 2023 DOESN’T HAVE TO CRIPPLE COMPANIES, BRAND LOYALTY AND A TOUCH OF EMPATHY ARE THE KEYS TO SUCCESS

5. 1. 2023 Analysts around the world are predicting a challenging year for business, with the cost crisis only becoming fully apparent in the coming months. But marketing experts say the crisis is also an opportunity for brands to strengthen their brand. Which brands are showing the right path to take in times of crisis?

THE GLOBAL TV GROUP GUIDELINE: LESSONS FOR ADVERTISING IN A RECESSION

5. 1. 2023 Research shows that cutting ad spend comes at a high cost to brand health and long term business results. Therefore the GTVG has put together a collection of insights from international industry experts to help you navigate uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.

MARK RITSON: HOW BRANDS CAN SURVIVE THE RECESSION AND EMERGE STRONGER

4. 1. 2023 How should brands behave during a recession to get their company out of it in the best shape possible? Watch "Ritson on recession" webinar.

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

4. 1. 2023 Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally: Also… Continue reading PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS