IVAN ZACHARIÁŠ, THE CZECH WHO CONQUERED THE WORLD WITH HIS ADVERTISING
25. 5. 2023 Ivan Zachariáš is one of the most successful Czechs in the world of advertising. He has shot for major companies, including Stella Artois, Land Rover and Adidas.
BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS
23. 5. 2023 Richard Shotton is an expert in the practical application of behavioural science. He talks to Contagious about why friction should come first, why agencies should apply biases laterally rather than literally, and more. Richard Shotton became interested in behavioural economics after reading about the 1964 killing of Kitty Genovese and the bystander effect in The Tipping… Continue reading BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS
HOW TO INCREASE REACH BY 15% FOR FREE!
19. 5. 2023 Most brands are missing a trick by failing to include audio descriptions of ads for visually impaired consumers, or closed captions for those with hearing difficulties – yet 15% of the population has some form of these two disabilities. Why it matters It’s the stated aim of Procter & Gamble’s chief brand officer to reach… Continue reading HOW TO INCREASE REACH BY 15% FOR FREE!
IN GRAPHIC DETAIL: GAMERS ARE WARMING UP TO IN-GAME ADS
18. 5. 2023 The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space. But new data from Comscore shows that more gamers than ever are ready and willing to consume ads alongside their games. Marketers have long been wary about entering the gaming… Continue reading IN GRAPHIC DETAIL: GAMERS ARE WARMING UP TO IN-GAME ADS
WHAT MILLENNIAL PARENTING CAN TELL US ABOUT GEN ALPHA
17. 5. 2023 Millennial parents are first-generation digital natives and are bringing their understanding of digital life to bear in their approach to parenting, a new report says. Raising Gen Alpha: How Millennial Parenting is Impacting the Next Generation is the result of a year-long study by insights company Beano Brain, based on more than 200 hours of… Continue reading WHAT MILLENNIAL PARENTING CAN TELL US ABOUT GEN ALPHA
GEN Z CONTRADICTIONS THAT WILL SHAPE OUR FUTURE
16. 5. 2023 It is human nature to live in contradiction. It’s part of what has always drawn us to the strategy and insights field. It’s my secret joy to zoom in on these paradoxes – to really hear and understand where the tension lies and what it might mean for someone’s behaviors and perceptions of the world… Continue reading GEN Z CONTRADICTIONS THAT WILL SHAPE OUR FUTURE
LES BINET’S FIVE KEYS TO MAXIMISING PROFIT IN TOUGH TIMES
15. 5. 2023 Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains. Brands today face the combined threats of high inflation, increasing advertising costs and limited business investment – but marketers still have weapons in their armoury to fight back. In a new series… Continue reading LES BINET’S FIVE KEYS TO MAXIMISING PROFIT IN TOUGH TIMES
THE LEGENDARY MASCOT AND THE FEAR OF EXCESS CONSUMER GOODS OR TV ADVERTISING IN SOCIALIST CZECHOSLOVAKIA
12. 5. 2023 Television broadcasting celebrated its seventieth anniversary in early May. Let's reminisce, what were the beginnings of advertising in the then Czechoslovakia?
THE NEXT ERA OF DATA-DRIVEN ADVERTISING IN TV IS HERE. HOW CAN MARKETERS MAKE THE MOST OF IT?
11. 5. 2023 Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products. There are plenty of misconceptions around the efficacy of TV as a marketing channel. Though unrivalled in its reach (91% of UK households switch on live TV at least once per week, according to… Continue reading THE NEXT ERA OF DATA-DRIVEN ADVERTISING IN TV IS HERE. HOW CAN MARKETERS MAKE THE MOST OF IT?
NOSTALGIA MARKETING AND THE CORONATION
8. 5. 2023 Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds… Continue reading NOSTALGIA MARKETING AND THE CORONATION
JAKUB KOHÁK – CONNOISSEUR OF THE CZECH AUDIENCE
5. 5. 2023 You may know Jakub Kohák as an actor but what you may not know is that he has created many TV ads that you must have seen on the screen. Being a controversial man, he is easy to remember. While some people are his fans, others would say that he is not their cup of… Continue reading JAKUB KOHÁK – CONNOISSEUR OF THE CZECH AUDIENCE
HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
3. 5. 2023 Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It’s time for an experiment. If you ask Google how many ads… Continue reading HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
COMMERCIALS ARE A SECOND HOME TO CZECH CELEBRITIES. POPULAR ACTORS, RENOWNED ATHLETES AND EVEN KAREL GOTT HAVE EXPERIENCE WITH THEM
3. 5. 2023 Today's advertising can hardly be imagined without the involvement of public figures. But some spots resonate more than others, so it is not a bad idea to focus on those that can be described as memorable, given the popularity of the actors and the presentation itself.
THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING
29. 4. 2023 Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media. A study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants, using both survey and qualitative interview and focus groups, as well as implicit association measurement techniques. Key findings… Continue reading THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING
WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS
26. 4. 2023 Commitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds. WARC Rankings: Lessons from the Effective 100 looks at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. Why it matters… Continue reading WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS
TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCES
25. 4. 2023 TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.
SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING
24. 4. 2023 Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability. Creative X, a data-to-creativity business, used AI technology to analyse over 2.5 million global ads over a three-year period, supported by over… Continue reading SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING
DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS
21. 4. 2023 What comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who is responsible for them.
