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all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionWHAT DOES THE RISE IN ENERGY PRICES MEAN FOR THE BROADCAST INDUSTRY?
5. 9. 2022 TVBEurope speaks to a number of vendors to find out how they are preparing for the price rises, and what impact they think it will have on the broadcast industry as a whole. Amid reports the new UK prime minister is planning to freeze the energy price cap for domestic customers, there is no news… Continue reading WHAT DOES THE RISE IN ENERGY PRICES MEAN FOR THE BROADCAST INDUSTRY?
TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit. TV Nova Group was the strongest media company by turnover in the Czech Republic, according to its 2020 results (the latest available at the moment). In the first year of the pandemic, it… Continue reading TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT
RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES
17. 9. 2021 At present, inflation in the Czech Republic reaches the highest values in more than a decade. Its growth will be reflected in the prices of media services. According to the Czech Statistical Office (CSO), consumer prices have grown 4.1 % year on year in August, which has been the highest increase since November 2008. This development… Continue reading RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES
NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV
12. 8. 2021 The Council for Radio and Television Broadcasting (RRTV) granted TV Nova a licence for its Nova Lady programme for terrestrial and internet broadcasting. The Council for Radio and Television Broadcasting granted TV Nova two licences to operate the Nova Lady female-focused channel. They include licences for terrestrial broadcasting and broadcasting through the internet. Nova announced… Continue reading NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV
WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV
24. 4. 2020 Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. He has a long list of … Continue reading WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV
WHAT THE GROWN-UPS THINK ABOUT TV
3. 12. 2018 Ahead of this week’s Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry I’ve been prepping for various sessions at this week’s Future TV Advertising Forum. There’s no shortage of stats and viewpoints, much of it useless concoctions of… Continue reading WHAT THE GROWN-UPS THINK ABOUT TV
AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD
27. 8. 2018 Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the… Continue reading AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD
EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
6. 6. 2018 For the past two decades, Spain’s state-run RTVE and private rivals Mediaset España and Atresmedia have been fighting for viewers’ hearts with slates of game shows, sports, comedies, and glossy morning news. Now, in a plot twist worthy of the steamiest soap opera, they’ve decided to hook up: This summer the adversaries are launching LovesTV, a shared 18-channel streaming platform… Continue reading EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS
26. 3. 2018 The European Commission’s proposal for a revised Audiovisual Media Services Directive in May 2016 promised to create a fairer environment for all players, to ensure adequate protection for consumers, especially children, to sustain the production of original European content and to introduce more flexibility on the advertising rules for broadcasters. The original proposal was a step in the… Continue reading EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS