US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.  Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

27. 6. 2024 Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity. The journey of exclusive content seems to be a matter of the last few months in particular, but it goes back… Continue reading THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

20. 6. 2024 Tiger + Iguana = Tiguan Showcasing creativity and innovation, CANAL+ BRAND SOLUTIONS and Volkswagen launched an outstanding campaign for the new Tiguan, featuring eye-catching 3D animation. The campaign was executed with the help of Re-mind PHD, its creative department Fuse, the DDB agency, and CANAL+ BRAND SOLUTIONS’ creative entity, CANAL BRAND Factory. The primary aim… Continue reading DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club’s video advertising space is expanding to include Canal+’s video library as of May. Media Club adds the streaming service Canal+, which has been on the Czech and Slovak market since April last year, to its portfolio. Since May, it has been included as part of the video advertising space. The video advertising is… Continue reading MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS

15. 2. 2024 In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology. The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television… Continue reading CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS