THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

15. 7. 2024 The technical prowess of the alpha generation presents a new challenge for brands. Celebrities and athletes in advertising appeal to them less than content creators. While children born after 2010 do not yet represent independent spending power, they already demonstrate greater technical prowess than older generations. Moreover, the alpha generation does not place much emphasis… Continue reading THE ALPHA GENERATION WILL GIVE LESS IN ADVERTISING TO CELEBRITIES AND ATHLETES

DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK

9. 3. 2024 Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but… Continue reading DO CONSUMERS TRUST CELEBRITY ENDORSEMENTS ANYMORE? NEW RESEARCH TAKES A LOOK

SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

21. 2. 2024 Pool parties with T-Rex, Beyonce in orbit and what $100,000 looks like. Tuesday’s Superbowl brought that and more back for another year. For those who don’t know it, the Super Bowl is an event that millions of fans around the world anticipate every year. Thus, the biggest day in American football attracts not only sports… Continue reading SUPERBOWL 2024: THE BIGGEST DAY IN AMERICAN FOOTBALL AND MARKETING

BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

30. 1. 2024 A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach. Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and… Continue reading BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA

30. 1. 2024 95% of Gen Z viewers aged 18 to 24 decided to watch a TV show or movie because it was trending on social media New research indicates that social media is the biggest influence on TV viewing decisions among younger viewers, with 95% of those aged 18 to 24 and 82% of those aged 25-34… Continue reading STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA