PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.

CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?

7. 1. 2025 How do Czechs 45+ enjoy Christmas? Tradition, peace, but also surprises. Find out what's most important to them and how they differ from younger generations.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 Czech Television’s Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses. The Czech Television stations achieved the highest share of the television market during this year’s Christmas holidays (24-26 December 2024). In aggregate, it… Continue reading CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone – there will be no shortage of… Continue reading THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules. In the week of 16 December, domestic TV stations are switching to Christmas programming. On some days, regular programmes are still running, but the majority of the programming will be holiday films, fairy tales and comedies. These… Continue reading TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

5. 12. 2024 TV advertising costs a lot of money. Too big to shoot in the dark. Let the relevant data from BoomLab‘s marketing lab help you shine a light. Find out exactly who is sitting on the couch in front of the TV at Christmas and how to reach them with expensive but still mega-effective TV spots.… Continue reading WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

4. 12. 2024 In the group’s traditional New Year’s card, Snoop Dogg congratulates the “Publicizzles” Groupe on being the “top dog” among communications holdings. Publicis Groupe celebrates. Just for this year, the traditional New Year’s card transforms “The Wishes” into “The Wishizzles” with the help of Olympic-level “hype man” Snoop Dogg. The rapper, who as a special correspondent… Continue reading CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

29. 11. 2024 Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock… Continue reading SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

18. 11. 2024 Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation. The TV Prima’s Christmas programme will feature films such as Pretty Woman, Sám doma, as well as Wes Anderson and Borat. It will also present the Czech TV premieres of Zatmění, Jedna noc and the sequel to… Continue reading PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES

7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES

COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

5. 11. 2024 Coca-Cola continues its “The World Needs More Santas” campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland. Coca-Cola is once again celebrating the Christmas spirit of generosity and kindness this year. As part… Continue reading COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity – including food, gifts, decorations, socialising and travelling – during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium. The IPA Insight report ‘The 2024 Christmas Consumer’… Continue reading STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify. Beyond the chart: Amazon has encouraged early holiday shopping behavior with the launch of Prime Big Deal Days, formerly known as the Prime Early Access sale. In October 2023, consumers… Continue reading MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS

26. 8. 2024 While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024 Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY

26. 12. 2023 When it comes to distinctive assets, there has never been a company like Disney. When the entertainment behemoth brings the full might of its library of characters, movies and franchise brands to bear, the effect is overwhelming. Case in point: this epic centenary commercial. Any one of the dozens of famous faces in this video… Continue reading MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY