FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

7. 10. 2024 Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition. The Fenix Awards industry competition knows its winners. They were announced at the gala, where 50 statuettes were handed out in more than 40 categories by Mate Otto Hajek, co-owner of… Continue reading FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

17. 7. 2024 Today’s sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics. Population development in the Czech Republic will soon include a significantly large group of people born in the 1970s, the so-called Husak’s children, who will gradually reach senior age. This phenomenon… Continue reading HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That’s what this year’s Communication Summit conference answered. Communicate positively, simply, without greenwashing and smartly with AI. That’s how the 7th annual Communication Summit conference produced by Blue Events, which took place last week at the O2 universum, could be summed up.… Continue reading COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 Artificial intelligence as an aid to communication, research and the fight against disinformation – these are the main topics of this year’s annual MAM conference. The deadline for the largest domestic industry conference for marketing, communications and media professionals is still five months away, but we can already look forward to great presentations by the… Continue reading FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS