EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

14. 11. 2024 This year’s edition of the Effie advertising effectiveness competition has its winners. The award for the absolute best campaign, the Grand Prix, was not awarded this year. The main prize, the Grand Prix, of this year’s Effie advertising competition, which recognises the effectiveness of advertising campaigns, was not awarded by the jury. This is despite… Continue reading EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

12. 11. 2024 This year’s edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference. This year, Art Directors Club (ADC) awarded the most creative campaigns in the Effie Czech Republic competition… Continue reading CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

4. 11. 2024 Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition. The European Association of Communication Agencies (EACA) has published the horlist of the Effie Europe competition, with a total of 82 entries. Two of them are also from the Czech Republic. In the category Best of Europe: Positive… Continue reading MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

14. 10. 2024 Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful. Czech agencies brought home a total of eight awards from the Golden Drum festival, which took place on 9 and 10 October in Portorož, Slovenia, including one Grand Prix. This was… Continue reading CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

7. 10. 2024 Advertising on TV is costly and can be risky, especially for newcomers to the medium, but a new analysis of 500 ads proves that perseverance and consistency are an effective combination for getting results.  The research – a partnership between creative effectiveness platform System1 and broadcaster ITV – forms the basis of Break Through, a guide… Continue reading SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year’s Golden Drum competition. This year’s 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work… Continue reading THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY

15. 9. 2024 The ContentX conference will seek answers to the questions of how content marketing will be affected by the advent of artificial intelligence and what lies ahead for content creation, management and evaluation. Imagine a world where every article is tailored to your interests, where every visual and video content is so personalized that you feel… Continue reading CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY

GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER

24. 8. 2024 The Golden Drum Festival is extending the deadline for applications for this year’s festival to September 4. The Young Drummers competition is open until 9 September. This year’s 30th edition of the Golden Drum festival, which will take place on 9 and 10 October in Portorož, Slovenia, has extended its deadline. Entries for the competition… Continue reading GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER

TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

15. 8. 2024 TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

15. 8. 2024 Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and… Continue reading ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE

STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS

10. 8. 2024 Yahoo, Omnicom, Amplified Intelligence team up for study. Commercials on connected TV deliver more attention and better business outcomes than other forms of digital video advertising, according to new research. The research comes as advertisers pour money formerly earmarked for broadcast and cable TV into CTV. The IAB this week forecast that spending on CTV… Continue reading STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS

30TH ANNIVERSARY GOLDEN DRUM HAS PUBLISHED ITS PROGRAMME, ONLY A FEW DAYS LEFT FOR APPLICATIONS

9. 8. 2024 Marketing & Media will be in Portorož, Slovenia, again this year from 9-10 October as a media partner of the festival and will bring you the highlights of the event in a special edition. What can you look forward to in the programme? Katie Sterling from WARC will be the first to perform as part… Continue reading 30TH ANNIVERSARY GOLDEN DRUM HAS PUBLISHED ITS PROGRAMME, ONLY A FEW DAYS LEFT FOR APPLICATIONS

INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS

7. 8. 2024 Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the 2024 winners. What it’s about  The report, which is available exclusively to WARC subscribers, analyses the entries and has insights into the jury’s deliberations to provide a commentary on the… Continue reading INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS

JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

7. 8. 2024 The world of advertising in general is boring, but the ten percent that get it right are amazing. That’s why when I create, I look around, says legendary advertising creator John Hegarty. Few people have as much experience in marketing as he does. He has been on the global advertising scene for more than 60… Continue reading JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

29. 7. 2024 He was the only person to receive an award from the Queen for advertising. This year Sir John Hegarty will perform in Prague for the first time. The legendary campaigns for brands such as Levi’s, Johnnie Walker, Axe and Audi from the 1980s and 1990s, whose claims are still remembered today and many of us… Continue reading ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES

25. 7. 2024 The 30th annual creative competition is now open for entries. The winners will be presented on 10 October in Portorož. Creative and media agencies, producers, commissioners or even marketing communications experts can now submit entries to the Golden Drum creative competition that were launched between 22 August 2023 and 21 August this year. The deadline… Continue reading LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES

A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

24. 7. 2024 Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one. “Go for gold with advertising that has a passion for sport, entertains and inspires audiences, and draws attention to your… Continue reading A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY

23. 7. 2024 If Alfons Mucha had been born into the present day as a creative, media agencies would probably have fought over him. After all, even in his time he worked for the most important brands and promoted a variety of products, such as biscuits, champagne, instant soups, rum, chocolate, bicycles, or cigarette papers. Even today, he… Continue reading ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY