FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL
17. 5. 2024 17 May is the date dedicated annually to World Telecommunication and Information Society Day under the auspices of the International Telecommunication Union. You may ask why something like this should be celebrated at all, but the answer is obvious. The world today is the way it is because of telecommunications, which of course has its… Continue reading FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL
HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
6. 5. 2024 Here’s how to navigate the brave new world of streaming Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. Although CTV is now taking home the largest slice of total TV usage, it doesn’t always provide advertisers with… Continue reading YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts. Óčko is integrating content from the social network Instagram into its broadcasts. Since the beginning of April, Instagram posts have thus become part of the TV programme throughout the music group’s daytime broadcasts. The development was created… Continue reading OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
31. 3. 2024 A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024
21. 3. 2024 The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024
U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
11. 3. 2024 With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can,… Continue reading U.S. TV HOUSEHOLD DATA REVEALS SHIFTING TRENDS IN HOW AUDIENCES ACCESS CONTENT
HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
5. 3. 2024 The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin. Retail media and connected TV (CTV) stand out as two of the fastest-growing mediums in the digital landscape in 2023, with no signs of stopping. They are both poised for significant… Continue reading HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?
28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?
THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING
25. 2. 2024 Nielsen’s chief product officer talks about trends in NFL viewing. The Super Bowl continues to be one of the largest televised events of the year, but the way we tune in is rapidly shifting. Paramount+, which is streaming Super Bowl LVIII this year, is expecting to see record streaming numbers for the match between the… Continue reading THIS NIELSEN DATA SHOWS HOW THE WAY WE WATCH THE SUPER BOWL IS CHANGING
TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING
22. 2. 2024 TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising.
NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS
22. 2. 2024 Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week. The amount of time the average user spends watching content per day increased globally in 2023 by 12% for VOD and 4% for Linear TV content. This pivot might… Continue reading NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS
HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING
31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and… Continue reading HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING
TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?
29. 1. 2024 Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?
WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)
21. 1. 2024 The television industry has come to realize that there are millions of small companies that could be running television commercials but are not. You may remember the days of Cambridge Analytica, when many of the world’s largest companies were pressured to withhold their advertising dollars from Meta (which was still called Facebook at the time).… Continue reading WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)
SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS
20. 1. 2024 Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions. LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop directly from their TVs. Its latest streaming survey, “The Shoppable TV Report: 2024 and Beyond,” found that 53%… Continue reading SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS
WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL
5. 1. 2024 The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment.
STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X
4. 1. 2024 Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X… Continue reading STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X
